Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innov... read more →
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Our June 5th – 8th virtual Voice of the Customer (VOC) course is officially SOLD OUT! Did you miss out? We've got you covered... read more →
Applied Marketing Science (AMS) would like to congratulate Associate Principal Andrea Ruttenberg, PhD, on her recent appointm... read more →
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