--- title: AMS Principals Presenting on Customer Journey Mapping at the NEIA 2017 Fall Conference description: AMS Principals Kristyn Corrigan and John Mitchell are presenting on customer journey mapping at the NEIA 2018 Fall Conference. image: https://blog.ams-insights.com/hubfs/Optimized-newengland_insights_logo.jpg --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS_web_logo_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # AMS Principals Presenting on Customer Journey Mapping at the NEIA 2017 Fall Conference A deep understanding of customer needs is essential for successful innovation in new products and customer experiences. Even more powerful is the ability to assess where customers’ most critical needs exist along their journey with your product or service and how best to respond to those needs to innovate, retain and delight customers. Time and time again we find that many companies continue to rely on the same techniques employed for decades, with predictably disappointing results and fewer “a-ha” insights. Join AMS Principals[Kristyn Corrigan](https://ams-insights.com/our-consultants/kristyn-corrigan/) and [John Mitchell](https://ams-insights.com/our-consultants/john-mitchell/) at The New England Insights Association (NEIA) 2017 Fall Conference, where they will present how one tool -- customer journey mapping -- is changing how companies innovate. In their talk, they will explain the fundamentals of this methodology and share insights from a real case example to demonstrate how companies can most effectively use journey mapping. Kristyn and John will look at how health care companies can use this tool to inspire better products and customer experiences for patients, clinicians, and others in the field. 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