A deep understanding of customer needs is essential for successful innovation in new products and customer experiences. Even more powerful is the ability to assess where customers’ most critical needs exist along their journey with your product or service and how best to respond to those needs to innovate, retain and delight customers. Time and time again we find that many companies continue to rely on the same techniques employed for decades, with predictably disappointing results and fewer “a-ha” insights.
Join AMS Principals Kristyn Corrigan and John Mitchell at The New England Insights Association (NEIA) 2017 Fall Conference, where they will present how one tool -- customer journey mapping -- is changing how companies innovate. In their talk, they will explain the fundamentals of this methodology and share insights from a real case example to demonstrate how companies can most effectively use journey mapping. Kristyn and John will look at how health care companies can use this tool to inspire better products and customer experiences for patients, clinicians, and others in the field.
If you’re interested in learning more about journey mapping, customer insights, or in joining AMS at this year’s NEIA conference, feel free to contact us.