Were you able to catch Associate Principal Meaghan Foley’s recent webcast, “Mastering the Art of Pricing Research: Proven Strategies for Effective Pricing”?
Meaghan took attendees through four best-in-industry pricing research methodologies: conjoint analysis, Van Westendorp, Gabor-Granger technique, and monadic price testing. She explained benefits, drawbacks, best practices, and use cases for each method, and provided attendees with in-depth case studies across a range of industries.
The webcast recording is now available to watch on demand:
Creating an effective pricing model for your innovations can be tricky, but you can find success with the right pricing strategy.
If you’d like to discuss industry-specific pricing strategies, or if you have questions, please reach out to Meaghan at mfoley@ams-inc.com.