Everything Product Managers Need to Know About Pricing Research [Webinar Recording Available]

Were you able to catch Associate Principal Meaghan Foley’s recent webcast, “Mastering the Art of Pricing Research: Proven Strategies for Effective Pricing”?  

Meaghan took attendees through four best-in-industry pricing research methodologies: conjoint analysis, Van Westendorp, Gabor-Granger technique, and monadic price testing. She explained benefits, drawbacks, best practices, and use cases for each method, and provided attendees with in-depth case studies across a range of industries.  

The webcast recording is now available to watch on demand:

Watch the Webcast Recording Now

Creating an effective pricing model for your innovations can be tricky, but you can find success with the right pricing strategy. 

If you’d like to discuss industry-specific pricing strategies, or if you have questions, please reach out to Meaghan at mfoley@ams-inc.com 

Tags: Conjoint Analysis and Discrete Choice , Meaghan Foley

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