Exploring How AFI Leverages Customer Insights at CXPA Leaders Advance 2025

John Mitchell, President and Managing Principal at Applied Marketing Science (AMS), will be speaking at the upcoming CXPA Leaders Advance Conference in Indianapolis. He joins Nicole Wheaton and Allison Meyer of American Family Insurance (AFI) for a session centered on how organizations can harness customer insights to guide business strategy and feature prioritization. 

Anchored in the AFI Customer Journey Framework, the discussion will explore how organizations can identify key customer experience needs across the full journey and use research to understand which moments matter most.  

Attendees will learn how insights into consumer preferences — across segments, channels, and lines of business — can inform strategic priorities, guide more impactful feature development, and focus on what matters most to their customers. 

If you're attending the CXPA Leaders Advance event, we hope you'll attend this engaging discussion on the power of insights to fuel strategic growth.  

Leveraging Customer Insights to Inform Business Strategy and Feature Prioritization 
📅 April 29, 1:45 p.m. – 2:45 p.m.
📍 Vincennes Room