Applied Marketing Science (AMS) is excited to announce an upcoming webinar presented in partnership with the Product Development and Management Association (PDMA). This engaging and forward-thinking session, presented by AMS Senior Manager Brian Sheil, will explore how an AI-powered Voice of the Customer (VOC) study revolutionized the renowned association’s approach to customer needs.
📆 Thursday, May 22 | 12:00 p.m. EDT (11:00 a.m. CDT)
💻 Register for AI Meets VOC: Supercharging PDMA Offerings for the Future
PDMA partnered with AMS to harness the combined power of VOC research and cutting-edge AI, enabling them to tap into the needs of their community and better understand the evolving demands of professional organizations. AMS leveraged its novel supervised, finetuned large language model to extract detailed customer needs with unprecedented accuracy and speed, yielding results on par with those gleaned by professional analysts.
Brian will dive into how this AI-driven approach helped PDMA prioritize insights through quantitative analysis, ultimately shaping their future offerings to better reflect their community’s most important wants and needs.
Join Brian on Thursday, May 22 at 12:00 p.m. EDT (11:00 a.m. CDT) to understand how AI can fuel innovation, improve decision-making, and shape the future of professional organizations.
This is your chance to gain insight into the future of customer research—and learn how you can equip yourself with cutting-edge techniques for innovation excellence. Save your seat today!
MEET THE PRESENTER
Brian Sheil is a senior manager in the Insights for Innovation practice at AMS where he excels in helping companies leverage customer insights to drive the development of successful products and services and make critical business decisions. With a rich background in financial services, industrial, and B2B markets, Brian has led complex qualitative and quantitative projects both domestically and internationally, consistently delivering actionable insights that transform business strategies. He is also a seasoned trainer and coach, having provided extensive support to organizations in building their internal market research capabilities, particularly through VOC research.