AMS Machine Learning Commentary Highlighted in Quirk's Feature
Researchers at Applied Marketing Sciencerecently published athought leadership piecein the January/ February 2020 Issue of Quirk’s Marketing Research Review Magazine. In this special “State of the Industry” editorial sectionentitledQuirk’s Outlook 2020, our team provided expert inputon the subject of machinelearning and AI. Thearticle,titled“How the landscape of market research is changing”, explains the impact of machine learning and AI on traditional market research techniques.It also explores the benefits of machine learning, discusses useful content types for AI, and illustrates a variety of successful applications of machine learning. The team also dives into Applied Marketing Science’s proprietary machine learning algorithm, ACE™.