Researchers at Applied Marketing Science recently published a thought leadership piece in the January/ February 2020 Issue of Quirk’s Marketing Research Review Magazine. In this special “State of the Industry” editorial section entitled Quirk’s Outlook 2020, our team provided expert input on the subject of machine learning and AI. The article, titled “How the landscape of market research is changing”, explains the impact of machine learning and AI on traditional market research techniques. It also explores the benefits of machine learning, discusses useful content types for AI, and illustrates a variety of successful applications of machine learning. The team also dives into Applied Marketing Science’s proprietary machine learning algorithm, ACE™.
Access the digital article and learn more about how you could leverage machine learning: