Machine learning is an increasingly prevalent term in today’s marketing landscape. But what is it, and how does it work? Our new video breaks down the mystery behind machine learning and explains its applications to market research. Learn how machine learning compares to traditional qualitative research, the method’s unique advantages, and how companies are using it to uncover critical insights.
The video also marks the launch of our videos hub, which can be accessed here.
Watch the video below:
For more on machine learning for market research, visit our informative resource guide.