Blog

How AMS Experts are Shaping Future-Forward Innovation Strategy and the Insights Leaders of Tomorrow

2025 is shaping up to be a dynamic year for the Innovation Practice at Applied Marketing Science (AMS), marked by thought lea... read more →

Why AMS's Supervised, Finetuned AI Model Outperforms ChatGPT for Customer Insights

With the rapid adoption and wide availability of traditional large language models (LLMs) such as ChatGPT, one may wonder: Wh... read more →

How AI-Powered Voice of the Customer Research Drives Innovation and Competitive Advantage

Understanding customer needs is becoming more challenging—and more critical—by the day. As markets and customer needs evolve,... read more →

How PDMA Used AI to Transform Its Innovation Strategy—and What You Can Learn From It

Applied MarketingScience (AMS) is excited to announce an upcoming webinarpresented in partnership withthe Product Development... read more →

Exploring How AFI Leverages Customer Insights at CXPA Leaders Advance 2025

John Mitchell, President and Managing Principal at Applied Marketing Science (AMS), will be speaking at the upcoming CXPA Lea... read more →

5 Effective Techniques to Enhance Your Customer Research

Whether you're a product manager, marketer, sales manager, or R&D lead, one of the most valuable skills you can develop i... read more →

Don’t Fall Behind: The AI Breakthrough Transforming Customer Research

Understanding customer needs is becoming more challenging—and more critical—by the day. Traditional Voice of the Customer (VO... read more →

Inclusivity and Accessibility: Insights from the IDEA Forum 2024

Applied Marketing Science (AMS) was pleased to sponsor the IDEA Forum, a virtual thinktank hosted by the Insights Association... read more →

New Virtual Course 'Transforming Customer Conversations' - Registration is Open!

You asked for it, and we listened! From the pioneers of Voice of the Customer (VOC) research, we’re excited to introduce a ne... read more →

Championing DEI in the Insights Industry: AMS Supports the IDEA Forum 2024

Applied Marketing Science (AMS) is proud to support this year’s IDEA Forum, hosted by the Insights Association IDEA (Inclusio... read more →

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