Blog

Today’s manufacturing R&D and innovation teams face growing pressure to uncover unmet customer needs faster, with greater... read more →

A recent Ideas Made to Matter article from MIT Sloan highlights new research from MIT and Northwestern showing that an AI mod... read more →

Ready to learn how to harness AI and transform customer feedback into a competitive advantage? The latest episode of the Prod... read more →

Applied Marketing Science, Inc. (AMS), a leading market research and consulting firm, has been named the 2025 Regional North ... read more →

Applied Marketing Science (AMS) is excited to return to the Corporate Researchers Conference (CRC) in Chicago this year, wher... read more →

In today’s competitive marketplaces, listening to your customers is not just important -- it’s essential. The most successful... read more →

Applied Marketing Science (AMS) is excited to share that Principal Kristyn Corrigan, leader of our Insights for Innovation pr... read more →

2025 is shaping up to be a dynamic year for the Innovation Practice at Applied Marketing Science (AMS), marked by thought lea... read more →

With the rapid adoption and wide availability of traditional large language models (LLMs) such as ChatGPT, one may wonder: Wh... read more →

Understanding customer needs is becoming more challenging—and more critical—by the day. As markets and customer needs evolve,... read more →