Blog

VOC in the Age of COV

By: Gerry Katz Most, if not all companies, will experience the impact of COVID-19 in some way. As the months go by, most comp... read more →

FAQs: How to Better Understand Customer Needs Using Voice of the Customer

By Kristyn Corrigan In our recent webinar, Creating Happy Customers for Life: How to Better Understand Customer Needs, AMS Pr... read more →

Listening to Your Customers' Needs in the Wake of COVID-19

By Carmel Dibner We often think of customer needs as fairly stable, shifting only gradually over time. Research shows that un... read more →

Carmel Dibner Helps Attendees at Quirk’s Brooklyn “Unearth the Unexpected with Machine Learning” 

On March 4, 2020, Carmel Dibner from Applied Marketing Science (AMS) presented her talk entitled Unearthing the Unexpected: T... read more →

5 Concept Testing Tips

By Carmel Dibner Companies often come to Applied Marketing Science (AMS) with a kernel of an idea – a new capability they’ve ... read more →

Explore Machine Learning at the 2020 Quirk’s Event Brooklyn

AMS Principal Carmel Dibner will be presenting on the power of machine learning at the 2020 Quirk’s Event in Brooklyn. Her pr... read more →

AMS Machine Learning Commentary Highlighted in Quirk's Feature

Researchers at Applied Marketing Science recently published a thought leadership piece in the January/ February 2020 Issue of... read more →

Exploring the Different Types of Customer Needs

By Kristyn Corrigan The best products, services and customer experiences satisfy an important, unmet customer need.  read more →

7 Tips to Master Customer Interviewing

By Carmel Dibner Customer interviews can provide enlightening insights when conducted properly. Our team of interviewing expe... read more →

AMS Wins Prestigious Disruptive Innovation Award

Applied Marketing Science (AMS) was recently presented with the prestigious Next Gen Market Research (NGMR) Disruptive Innova... read more →

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