Kristyn Corrigan, Principal and leader of the Insights for Innovation practice at Applied Marketing Science (AMS), was recently appointed to the Executive Board of the Product Development and Management Association (PDMA).
PDMA is a global professional association dedicated to advancing the discipline of product development and innovation. As treasurer, Kristyn oversees the organization’s financial governance and contributes to strategic decisions that shape PDMA’s long-term growth and member impact.
Kristyn has been actively involved with PDMA for over 10 years and has served as a volunteer leader since before 2020. She previously served on PDMA’s Board of Directors as Chair of the Digital Content Committee, where she helped expand the association’s thought leadership, educational programming, and digital engagement efforts.
A recognized leader in Voice of the Customer research and innovation strategy, Kristyn brings over two decades of consulting experience helping B2B, MedTech, and consumer-facing organizations develop more successful products, services, and experiences. Her appointment reflects both her longstanding commitment to the global innovation community and her dedication to advancing evidence-based product development practices.
“PDMA plays a critical role in elevating the practice of product management and innovation,” said Kristyn. “I’m honored to serve in this leadership capacity and to support the organization’s continued growth and impact.”
This appointment underscores AMS’s ongoing commitment to professional leadership and advancing the fields of innovation and product development.
Seeking to better understand your customers in 2026? Connect with Kristyn to explore possibilities to supercharge your products or services with customer insights.
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