--- title: AMS Insights Blog | Innovation Blog (2) description: Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (2) --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/October%202025%20VOC%20Virtual%20Workshop%20(Blog%201200%20x%20627%20px).png)](https://blog.ams-insights.com/5-signs-you-need-voice-of-the-customer-training) ## [5 Signs You Need Voice of the Customer Training](https://blog.ams-insights.com/5-signs-you-need-voice-of-the-customer-training) In today’s competitive marketplaces, listening to your customers is not just important -- it’s essential. The most successful... [read more →](https://blog.ams-insights.com/5-signs-you-need-voice-of-the-customer-training) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Product%20Mastery%20Now%20Podcast%20June%202025%20-%20KC%20PDMA%20VOC.png)](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) ## [Inside PDMA’s VOC Study: Kristyn Corrigan Reveals Game-Changing Insights on Product Mastery Now Podcast](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) Applied Marketing Science (AMS) is excited to share that Principal Kristyn Corrigan, leader of our Insights for Innovation pr... [read more →](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Segmentation & Market Sizing](https://blog.ams-insights.com/topic/segmentation-market-sizing) [![](https://blog.ams-insights.com/hubfs/AdobeStock_427667364.jpeg)](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) ## [How AMS Experts are Shaping Future-Forward Innovation Strategy and the Insights Leaders of Tomorrow](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) 2025 is shaping up to be a dynamic year for the Innovation Practice at Applied Marketing Science (AMS), marked by thought lea... [read more →](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/SFT%20LLM%20Blog%20Post%20May%202025.png)](https://blog.ams-insights.com/why-amss-supervised-finetuned-ai-model-outperforms-chatgpt-for-customer-insights) ## [Why AMS's Supervised, Finetuned AI Model Outperforms ChatGPT for Customer Insights](https://blog.ams-insights.com/why-amss-supervised-finetuned-ai-model-outperforms-chatgpt-for-customer-insights) With the rapid adoption and wide availability of traditional large language models (LLMs) such as ChatGPT, one may wonder: Wh... [read more →](https://blog.ams-insights.com/why-amss-supervised-finetuned-ai-model-outperforms-chatgpt-for-customer-insights) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/How%20AI-Powered...%20Blog%20Post.png)](https://blog.ams-insights.com/how-ai-powered-voice-of-the-customer-research-drives-innovation-and-competitive-advantage) ## [How AI-Powered Voice of the Customer Research Drives Innovation and Competitive Advantage](https://blog.ams-insights.com/how-ai-powered-voice-of-the-customer-research-drives-innovation-and-competitive-advantage) Understanding customer needs is becoming more challenging—and more critical—by the day. As markets and customer needs evolve,... [read more →](https://blog.ams-insights.com/how-ai-powered-voice-of-the-customer-research-drives-innovation-and-competitive-advantage) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/PDMA%20AI%20VOC%20Blog%20Post.png)](https://blog.ams-insights.com/how-pdma-used-ai-to-transform-its-innovation-strategy-and-what-you-can-learn-from-it) ## [How PDMA Used AI to Transform Its Innovation Strategy—and What You Can Learn From It](https://blog.ams-insights.com/how-pdma-used-ai-to-transform-its-innovation-strategy-and-what-you-can-learn-from-it) Applied MarketingScience (AMS) is excited to announce an upcoming webinarpresented in partnership withthe Product Development... [read more →](https://blog.ams-insights.com/how-pdma-used-ai-to-transform-its-innovation-strategy-and-what-you-can-learn-from-it) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/CXPA%20Leaders%20advance%202025.png)](https://blog.ams-insights.com/exploring-how-afi-leverages-customer-insights-at-cxpa-leaders-advance-2025) ## [Exploring How AFI Leverages Customer Insights at CXPA Leaders Advance 2025](https://blog.ams-insights.com/exploring-how-afi-leverages-customer-insights-at-cxpa-leaders-advance-2025) John Mitchell, President and Managing Principal at Applied Marketing Science (AMS), will be speaking at the upcoming CXPA Lea... [read more →](https://blog.ams-insights.com/exploring-how-afi-leverages-customer-insights-at-cxpa-leaders-advance-2025) [Conferences](https://blog.ams-insights.com/topic/conferences), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/TCC%20Blog%20Post.png)](https://blog.ams-insights.com/5-effective-techniques-to-enhance-your-customer-research) ## [5 Effective Techniques to Enhance Your Customer Research](https://blog.ams-insights.com/5-effective-techniques-to-enhance-your-customer-research) Whether you're a product manager, marketer, sales manager, or R&D lead, one of the most valuable skills you can develop i... [read more →](https://blog.ams-insights.com/5-effective-techniques-to-enhance-your-customer-research) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/AI%20Informa%20Webinar%20March%205%2c%202025%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research) ## [Don’t Fall Behind: The AI Breakthrough Transforming Customer Research](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research) Understanding customer needs is becoming more challenging—and more critical—by the day. Traditional Voice of the Customer (VO... [read more →](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research) [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner) [![](https://blog.ams-insights.com/hubfs/IDEA%20Forum%202024%20Post%20Conference%20Blog%20Post.png)](https://blog.ams-insights.com/inclusivity-and-accessibility-learnings-from-the-idea-forum-2024) ## [Inclusivity and Accessibility: Insights from the IDEA Forum 2024](https://blog.ams-insights.com/inclusivity-and-accessibility-learnings-from-the-idea-forum-2024) Applied Marketing Science (AMS) was pleased to sponsor the IDEA Forum, a virtual thinktank hosted by the Insights Association... 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