Blog

Unlock Product Pricing Mastery with This Upcoming Webcast

Everyone has their price – meaning that even the best innovations are useless if no one will buy them. We understand that dev... read more →

Kristyn Corrigan Presenting on AI and VOC Alongside Gerry Katz and Artem Timoshenko at ISBM Members Meeting

Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... read more →

3 Reasons Why You Should Invest in VOC Training This October

Whether you’re a product developer, engineer, product manager, marketing manager, innovation lead, R&D specialist, or an ... read more →

Customer Insights in a Pinch: AMS Leading Workshop at the 2023 PDMA Conference

Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innov... read more →

AMS Principal Kristyn Corrigan Contributes to New Edition of PDMA Handbook

Applied Marketing Science (AMS) is pleased to share that Principal Kristyn Corrigan has contributed a chapter of The Product ... read more →

Leveraging AI for Customer Journey Map Success: Boston Children’s Hospital Case Study [Webinar on Demand]

Applied Marketing Science (AMS) Principal Carmel Dibner recently presented alongside Stephanie Zawacki, Director of Market Re... read more →

Mark Your Calendars: Join Us This Fall for an In-Person VOC Course!

With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... read more →

AMS Facilitating Innovation Roundtable® Workshop, Exploring Multi-Channel Customer Research

Applied Marketing Science (AMS) Principal Patty Yanes and Associate Principal Meaghan Foley will be facilitating roundtable d... read more →

Interested in Leveraging AI for Customer Research?

Machine learning and artificial intelligence (AI) are transforming the way we gather information about consumer experiences. read more →

Don’t Miss Boston Children’s Hospital and AMS at TMRE @ Home 2023!

Have you registered for the TMRE @ Home conference yet? Next week, market research and insights leaders worldwide will be gat... read more →

Page 2 of 20 1 2 3 4 5