Blog

Gerry Katz to Present on VOC at MAPI Conference

Join us at Power Up Innovation: The CX & Product Management in Manufacturing Conference, where AMS Vice Chairman Gerry Katz w... read more →

Three Traps to Avoid in Customer Interviewing

By John Burns, Ph.D.  Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?”  Respondent: “Yes.”  Interv... read more →

Refreshing Your Innovation Plan for Industrial Markets

By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... read more →

Breakthrough Machine Learning Study Published in Marketing Science

By Rachael Yeadon and John Mitchell Across industries, companies are faced with the challenge of how to sift through the mass... read more →

The Top 3 Innovation Mistakes in Industrial Markets

By Andrea Ruttenberg, Ph.D. New product failure rates are notoriously hard to quantify, but empirical research suggests about... read more →

Research Reflections: AMS Principal Kristyn Corrigan

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Research Reflections: AMS Chairman and Co-Founder Bob Klein

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Letter From the President

  Dear Friends,  2019 is a notable year for AMS, as we will mark the 30th anniversary of our founding. As we celebrate this m... read more →

Five Critical Success Factors for Better Customer Journey Maps

By Kristyn Corrigan As insights professionals, product developers and marketers, we all know that our key objective is to cre... read more →

How Customer Research Can Turn Around New Product Development

By John Burns, Ph.D. Are you: Struggling to find the right way to conduct research with customers? Tired of your team conduct... read more →

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