Blog

Positioning Your Medical Product for Market Success

Medical products are entering the marketplace at a faster rate than ever before. In the US alone in 2018, the Food and Drug A... read more →

5 Things to Know for Conducting Medical Device Market Research

By Patricia Yanes and Meaghan Foley  The process of developing and marketing new medical devices is often an extremely comple... read more →

Research Reflections: IT Director David Yeh

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Industrial Innovation in the Age of Big Data

For industrial-product companies, innovation is not just about the product anymore.    Companies making compressors, fans, tu... read more →

Research Reflections: AMS Vice Chairman Gerry Katz

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Yes, Engineers Should Be Spending Time with Customers

By John C. Mitchell How much time and effort should companies invest in understanding their customers? For many firms, the an... read more →

Getting to the Insights That Actually Matter with Voice of the Customer

By Kristyn Corrigan Are you experiencing declining customer satisfaction scores? Is your team struggling to come up with smar... read more →

Gerry Katz to Present on VOC at MAPI Conference

Join us at Power Up Innovation: The CX & Product Management in Manufacturing Conference, where AMS Vice Chairman Gerry Katz w... read more →

Three Traps to Avoid in Customer Interviewing

Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?”  Respondent: “Yes.”  Interviewer: “HOW OFTEN DOES... read more →

Page 2 of 11 1 2 3 4 5