Did you know that Generative AI can help you create better products and services and move the needle on customer satisfaction... read more →
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Applied Marketing Science (AMS) is looking forward to participating in the upcoming 2024 R&D Innovation & Product Dev... read more →
If you’re a product manager, marketer, engineer or innovator based on the West Coast, you’ll want to hear about our upcoming ... read more →
Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... read more →
Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, PhD was a featured guest on a new episode of the Produ... read more →
Research shows that companies who can satisfy customer needs enjoy greater commercial success. That seems simple enough, but ... read more →
If you’re wondering how to build up your team’s research capabilities for customer-centered product or service development, y... read more →
Do you wish you could get closer to your customers and find new ways to deliver winning innovations? Applied Marketing Scienc... read more →
Applied Marketing Science (AMS) Principal Carmel Dibner will be co-presenting with Dr. Artem Timoshenko at the upcoming virtu... read more →
Applied Marketing Science, Inc. (AMS) is pleased to announce that a recent study conducted on behalf of Boston Children’s Hos... read more →