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Lessons Learned from Listening to the Voice of the Patient

The onset of the COVID-19 pandemic in March 2020 catalyzed a substantial change in telehealth usage, as healthcare providers ... read more →

Applied Marketing Science Launches New Website and Extensive Customer Insights Resource Center

Applied Marketing Science (AMS) is excited to announce a new website that features a comprehensive resource center aimed at h... read more →

Conjoint the correct way – with Patty Yanes [Podcast]

In the latest edition of the Product Mastery Now Podcast, AMS Principal Patty Yanes discusses conjoint analysis, a tool used ... read more →

AMS Research Analyzes Telemedicine Usage During the Pandemic

Applied Marketing Science (AMS) recently released findings from a Voice of the Customer (VOC) study on patients throughout th... read more →

Conducting Effective Research in the Post-Pandemic Environment

In the recent webinar broadcasted by Informa Connect, “Embracing Change: Listening to the Voice of the Customer in a Post-Pan... read more →

Listening to the Voice of the Customer in a Post-Pandemic World

Join Applied Marketing Science (AMS) for the upcoming webcast, “Embracing Change: Listening to the Voice of the Customer in a... read more →

Applied Marketing Science COVID-19 Research Published in Employee Benefit News

A study by Applied Marketing Science (AMS) was recently published in Employee Benefit News, a media source focused on providi... read more →

How to Get Leadership Buy-In for Your Next VOC Project

We often talk with product managers and marketers who are eager to conduct market research to understand their customers bett... read more →

Research conducted by AMS shows immediate demand for at-home COVID-19 testing from consumers, employers and payors

According to research conducted by Applied Marketing Science (AMS), an overwhelming majority of consumers would take at-home ... read more →

What We’ve Learned So Far in a Year of Virtual Customer Research

In times of social, economic, and political change, it is critical that companies take appropriate  measures to adapt and sur... read more →

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