--- title: AMS Insights Blog | Innovation Blog (2) description: Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (2) --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Blog [![](https://blog.ams-insights.com/hubfs/Product%20Mastery%20Now%20Podcast%20June%202025%20-%20KC%20PDMA%20VOC.png)](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) ## [Inside PDMA’s VOC Study: Kristyn Corrigan Reveals Game-Changing Insights on Product Mastery Now Podcast](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) Applied Marketing Science (AMS) is excited to share that Principal Kristyn Corrigan, leader of our Insights for Innovation pr... [read more →](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Segmentation & Market Sizing](https://blog.ams-insights.com/topic/segmentation-market-sizing) [![](https://blog.ams-insights.com/hubfs/AdobeStock_427667364.jpeg)](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) ## [How AMS Experts are Shaping Future-Forward Innovation Strategy and the Insights Leaders of Tomorrow](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) 2025 is shaping up to be a dynamic year for the Innovation Practice at Applied Marketing Science (AMS), marked by thought lea... [read more →](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/SFT%20LLM%20Blog%20Post%20May%202025.png)](https://blog.ams-insights.com/why-amss-supervised-finetuned-ai-model-outperforms-chatgpt-for-customer-insights) ## [Why AMS's Supervised, Finetuned AI Model Outperforms ChatGPT for Customer Insights](https://blog.ams-insights.com/why-amss-supervised-finetuned-ai-model-outperforms-chatgpt-for-customer-insights) With the rapid adoption and wide availability of traditional large language models (LLMs) such as ChatGPT, one may wonder: Wh... [read more →](https://blog.ams-insights.com/why-amss-supervised-finetuned-ai-model-outperforms-chatgpt-for-customer-insights) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/How%20AI-Powered...%20Blog%20Post.png)](https://blog.ams-insights.com/how-ai-powered-voice-of-the-customer-research-drives-innovation-and-competitive-advantage) ## [How AI-Powered Voice of the Customer Research Drives Innovation and Competitive Advantage](https://blog.ams-insights.com/how-ai-powered-voice-of-the-customer-research-drives-innovation-and-competitive-advantage) Understanding customer needs is becoming more challenging—and more critical—by the day. As markets and customer needs evolve,... [read more →](https://blog.ams-insights.com/how-ai-powered-voice-of-the-customer-research-drives-innovation-and-competitive-advantage) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/PDMA%20AI%20VOC%20Blog%20Post.png)](https://blog.ams-insights.com/how-pdma-used-ai-to-transform-its-innovation-strategy-and-what-you-can-learn-from-it) ## [How PDMA Used AI to Transform Its Innovation Strategy—and What You Can Learn From It](https://blog.ams-insights.com/how-pdma-used-ai-to-transform-its-innovation-strategy-and-what-you-can-learn-from-it) Applied MarketingScience (AMS) is excited to announce an upcoming webinarpresented in partnership withthe Product Development... [read more →](https://blog.ams-insights.com/how-pdma-used-ai-to-transform-its-innovation-strategy-and-what-you-can-learn-from-it) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/CXPA%20Leaders%20advance%202025.png)](https://blog.ams-insights.com/exploring-how-afi-leverages-customer-insights-at-cxpa-leaders-advance-2025) ## [Exploring How AFI Leverages Customer Insights at CXPA Leaders Advance 2025](https://blog.ams-insights.com/exploring-how-afi-leverages-customer-insights-at-cxpa-leaders-advance-2025) John Mitchell, President and Managing Principal at Applied Marketing Science (AMS), will be speaking at the upcoming CXPA Lea... [read more →](https://blog.ams-insights.com/exploring-how-afi-leverages-customer-insights-at-cxpa-leaders-advance-2025) [Conferences](https://blog.ams-insights.com/topic/conferences), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/TCC%20Blog%20Post.png)](https://blog.ams-insights.com/5-effective-techniques-to-enhance-your-customer-research) ## [5 Effective Techniques to Enhance Your Customer Research](https://blog.ams-insights.com/5-effective-techniques-to-enhance-your-customer-research) Whether you're a product manager, marketer, sales manager, or R&D lead, one of the most valuable skills you can develop i... [read more →](https://blog.ams-insights.com/5-effective-techniques-to-enhance-your-customer-research) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/AI%20Informa%20Webinar%20March%205%2c%202025%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research) ## [Don’t Fall Behind: The AI Breakthrough Transforming Customer Research](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research) Understanding customer needs is becoming more challenging—and more critical—by the day. Traditional Voice of the Customer (VO... [read more →](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research) [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner) [![](https://blog.ams-insights.com/hubfs/IDEA%20Forum%202024%20Post%20Conference%20Blog%20Post.png)](https://blog.ams-insights.com/inclusivity-and-accessibility-learnings-from-the-idea-forum-2024) ## [Inclusivity and Accessibility: Insights from the IDEA Forum 2024](https://blog.ams-insights.com/inclusivity-and-accessibility-learnings-from-the-idea-forum-2024) Applied Marketing Science (AMS) was pleased to sponsor the IDEA Forum, a virtual thinktank hosted by the Insights Association... [read more →](https://blog.ams-insights.com/inclusivity-and-accessibility-learnings-from-the-idea-forum-2024) [Conferences](https://blog.ams-insights.com/topic/conferences) [![](https://blog.ams-insights.com/hubfs/Transforming%20Customer%20Conversations%20(1).png)](https://blog.ams-insights.com/new-virtual-course-transforming-customer-conversations-registration-is-open) ## [New Virtual Course 'Transforming Customer Conversations' - Registration is Open!](https://blog.ams-insights.com/new-virtual-course-transforming-customer-conversations-registration-is-open) You asked for it, and we listened! From the pioneers of Voice of the Customer (VOC) research, we’re excited to introduce a ne... [read more →](https://blog.ams-insights.com/new-virtual-course-transforming-customer-conversations-registration-is-open) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) Page 2 of 23 [1](https://blog.ams-insights.com/page/1) 2 [3](https://blog.ams-insights.com/page/3) [4](https://blog.ams-insights.com/page/4) [5](https://blog.ams-insights.com/page/5) ### Subscribe Here! ### Categories - [Voice of the Customer (100)](https://blog.ams-insights.com/topic/voice-of-the-customer) - [Machine Learning/AI (62)](https://blog.ams-insights.com/topic/machine-learning-ai) - [Conferences (46)](https://blog.ams-insights.com/topic/conferences) - [News (45)](https://blog.ams-insights.com/topic/news) - [Insights Training (30)](https://blog.ams-insights.com/topic/insights-training) - [Medical Products and Pharmaceuticals (21)](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals) - [Journey Mapping (20)](https://blog.ams-insights.com/topic/journey-mapping) - [Conjoint Analysis and Discrete Choice (12)](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) - [Kristyn Corrigan (12)](https://blog.ams-insights.com/topic/kristyn-corrigan) - [Ethnography (11)](https://blog.ams-insights.com/topic/ethnography) - [Heavy Equipment (10)](https://blog.ams-insights.com/topic/heavy-equipment) - [Carmel Dibner (8)](https://blog.ams-insights.com/topic/carmel-dibner) - [Engineered Products and Components (8)](https://blog.ams-insights.com/topic/engineered-products-and-components) - [John Mitchell (8)](https://blog.ams-insights.com/topic/john-mitchell) - [Podcast (8)](https://blog.ams-insights.com/topic/podcast) - [Building Materials and Durables (7)](https://blog.ams-insights.com/topic/building-materials-and-durables) - [Chemicals, Coating and Additives (7)](https://blog.ams-insights.com/topic/chemicals-coating-and-additives) - [Consumer Durables (7)](https://blog.ams-insights.com/topic/consumer-durables) - [Recruiting Respondents (7)](https://blog.ams-insights.com/topic/recruiting-respondents) - [Technology and Telecommunications (7)](https://blog.ams-insights.com/topic/technology-and-telecommunications) - [Consumer Products (6)](https://blog.ams-insights.com/topic/consumer-products) - [Manufacturing (6)](https://blog.ams-insights.com/topic/manufacturing) - [Travel, Logistics and Hospitality (6)](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality) - [Quality Function Deployment (QFD) (4)](https://blog.ams-insights.com/topic/quality-function-deployment-qfd) - [Claims Development and Testing (3)](https://blog.ams-insights.com/topic/claims-development-and-testing) - [Concept Testing (3)](https://blog.ams-insights.com/topic/concept-testing) - [Meaghan Foley (3)](https://blog.ams-insights.com/topic/meaghan-foley) - [Segmentation & Market Sizing (3)](https://blog.ams-insights.com/topic/segmentation-market-sizing) - [Agriculture and Fisheries (2)](https://blog.ams-insights.com/topic/agriculture-and-fisheries) - [Banking, Investing and Insurance (1)](https://blog.ams-insights.com/topic/banking-investing-and-insurance) - [Business Services (1)](https://blog.ams-insights.com/topic/business-services) - [Legal Services (1)](https://blog.ams-insights.com/topic/legal-services) - [Oil and Gas (1)](https://blog.ams-insights.com/topic/oil-and-gas) - [Patty Yanes (1)](https://blog.ams-insights.com/topic/patty-yanes) See all ### Get in Touch - [(781) 250-6300](tel:(781)%20250-6300) - [inquiry@ams-inc.com](mailto:inquiry@ams-inc.com) - Applied Marketing Science, 78 Blanchard Road, Suite 203, Burlington MA 01803 ### Affiliations [![logo2](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/logo2.png)](https://www.pdma.org/) [![AMA-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMA-logo-white.png)](https://www.ama.org/) [![cxpa-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/cxpa-logo-white.png)](https://www.cxpa.org/) [![MAN\_logo\_horizontal\_white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/MAN_logo_horizontal_white.png)](https://www.mapi.net/) [![insights\_logo-light](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/insights_logo-light.png)](https://www.insightsassociation.org/) [![ISBM-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/ISBM-logo-white.png)](https://isbm.smeal.psu.edu/) ©2025 Applied Marketing Science, Inc. | [Sitemap](https://ams-insights.com/sitemap_index.xml) | [Terms of Use](https://ams-insights.com/terms-of-use/) | [Privacy Policy](https://ams-insights.com/privacy-policy) Follow Us: - - -