Blog

An Innovation Horror Story for Halloween

By John Burns, Ph.D. It’s late October, and with it comes the ghosts, witches, vampires, zombies, and other scary characters ... read more →

Spotlight Series: Meet Kristyn Corrigan

Tell us about your market research background.  My interest in market research and consumer behavior began during my undergra... read more →

4 Tips for Conducting Voice of the Customer Interviews

By Andrea Ruttenberg, Ph.D. The goal of a Voice of the Customer interview is to understand your customers’ (or potential cust... read more →

Does Your Company Need a Voice of the Customer Survey?

By Andrea Ruttenberg, Ph.D. A typical Voice of the Customer project takes time (typically 2-4 months), and it can be tempting... read more →

Behind the Name: Defining Voice of the Customer

By John Burns, Ph.D. Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voi... read more →

Choosing the Right Partner for Medical Device Market Research

By John Mitchell The medical device market is among the most complex in the world. Products take a long time to bring to mark... read more →

Advertising Claims: Your Brand's Elevator Pitch

Claims are the elevator pitch for your product or brand. They tout unique product benefits succinctly and convincingly. As an... read more →

Spotlight: Meet John Burns

In the latest of our Spotlight Series, we’ll be speaking to John Burns, Principal at Applied Marketing Science. John has been... read more →

Technology Is Changing Ethnography. Are You Changing Too?

By John Burns, Ph.D. Ethnographies traditionally involve watching people live and in-person as they use your product or servi... read more →

What Makes for a Good Customer Journey Map? {Video}

Watch as Applied Marketing Science President and Managing Principal, John Mitchell, CCXP, discusses journey mapping, a growin... read more →

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