Blog

New Research Shows How Telemedicine is Reshaping the Patient Experience

By John Mitchell The notion of a “paradigm shift” is among the most shopworn ideas in business, but occasionally it actually ... read more →

4 Voice of Customer Research Trends the Telecommunications Industry Can’t Ignore

By Kristyn Corrigan There’s no question that the impact of COVID-19 on all industries is widespread. The telecommunications i... read more →

Staying Close to Medical Customers in the Era of “6 Feet Apart”

By John Mitchell Nearly overnight, the rules for conducting Voice of the Customer research have completely changed in every i... read more →

Voice of the Customer Training Goes Virtual

  We are in the midst of unprecedented change due to the COVID-19 health crisis. Many employees are working from home and rem... read more →

Some Trends are Here to Stay: COVID-19 and the Consumer Appliance Industry 

By Carmel Dibner The COVID-19 pandemic has led to sweeping lifestyle changes in terms of how Americans are living, working, a... read more →

VOC in the Age of COV

By Gerry Katz Most, if not all companies, will experience the impact of COVID-19 in some way. As the months go by, most compa... read more →

FAQs: How to Better Understand Customer Needs Using Voice of the Customer

By Kristyn Corrigan In our recent webinar, Creating Happy Customers for Life: How to Better Understand Customer Needs, AMS Pr... read more →

Listening to Your Customers' Needs in the Wake of COVID-19

By Carmel Dibner We often think of customer needs as fairly stable, shifting only gradually over time. Research shows that un... read more →

Carmel Dibner Helps Attendees at Quirk’s Brooklyn “Unearth the Unexpected with Machine Learning” 

On March 4, 2020, Carmel Dibner from Applied Marketing Science (AMS) presented her talk entitled Unearthing the Unexpected: T... read more →

5 Concept Testing Tips

By Carmel Dibner Companies often come to Applied Marketing Science (AMS) with a kernel of an idea – a new capability they’ve ... read more →

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