Frequently Asked Questions about Survey Design

As a follow-up to our webinar, “What you really need to know about complex survey design” Applied Marketing Science (AMS) Sen... read more →

AMS Senior Manager Patty Yanes published in the British Journal of Marketing Studies.

Applied Marketing Science (AMS) is pleased to announce the recent publication of Senior Manager Patty Yanes’ article, “How We... read more →

Finding Insights in Healthcare Markets

Our clients often tell us that many research firms are not up to the task of finding insights in medical markets. They lack t... read more →

Understanding Complex Survey Design

Applied Marketing Science (AMS) Senior Manager Patty Yanes answers a few questions related to designing complex surveys. read more →

How to Conduct Great Customer Interviews for New Product Development

Customer interviews involve asking questions.  Although virtually anybody can do this, conducting an effective Voice of the C... read more →

Making Voice of the Customer a Built-In Capability for Your Company

Organizational processes have momentum. It’s not easy to implement a new process or adopt new best practices within an organi... read more →

Machine Learning: When Primary Research Becomes Secondary

What's your go-to strategy when you’re in-search of actionable insights to inform new product development? read more →

Frequently Asked Questions about Concept Testing

Question:  If you have multiple concepts, is it better to reveal and discuss them one at a time or revealing all of them at o... read more →

Customer Needs: A Critical Component of the Customer Journey Map

By John C. Mitchell A couple weeks ago, I attended my first-ever CXPA Insight Exchange, the annual conference of the Customer... read more →

Why Ask Why? Reasons for Pondering an Important Question

A recent discussion in an online community about qualitative research techniques focused on the old adage that moderators sho... read more →

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