Blog

4 Tips for Conducting Voice of the Customer Interviews

By Andrea Ruttenberg, Ph.D. The goal of a Voice of the Customer interview is to understand your customers’ (or potential cust... read more →

Does Your Company Need a Voice of the Customer Survey?

By Andrea Ruttenberg, Ph.D. A typical Voice of the Customer project takes time (typically 2-4 months), and it can be tempting... read more →

Behind the Name: Defining Voice of the Customer

Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voice of the Customer? T... read more →

Choosing the Right Partner for Medical Device Market Research

By John Mitchell The medical device market is among the most complex in the world. Products take a long time to bring to mark... read more →

Advertising Claims: Your Brand's Elevator Pitch

Claims are the elevator pitch for your product or brand. They tout unique product benefits succinctly and convincingly. As an... read more →

Technology Is Changing Ethnography. Are You Changing Too?

Ethnographies traditionally involve watching people live and in-person as they use your product or service. Locations can var... read more →

What Makes for a Good Customer Journey Map? {Video}

Watch as Applied Marketing Science President and Managing Principal, John Mitchell, CCXP, discusses journey mapping, a growin... read more →

The Power of Patient Journey Maps

By John Mitchell If you are an innovator at a medical device or pharmaceutical company,  you probably routinely interview, ob... read more →

Developing Effective Long-Term Relationships with Field Partners

By Angela McCue Do you struggle to find high-quality field partners for your market research studies? So do I. I manage field... read more →

Why Many Customer Journey Maps Fail to Improve the Customer Experience

Many customer journey maps ultimately fail to improve the customer experience. Why do they fail? Often, journey maps never es... read more →

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