Blog

"Key Opinions" Shouldn't Be the Only Opinions That Matter

By John C Mitchell Product developers and managers at medical device firms are well-acquainted with “key opinion leaders.” Us... read more →

New Video: The Voice of the Customer

 Customer research is undoubtedly one of the most powerful tools for innovation. And yet, your current customer research prob... read more →

Why Add Voice of the Customer Training to Your 2019 Plan

By Kristyn Corrigan It’s that time of year again. Meeting upon meeting to decide plans for 2019. I don’t know about you, but ... read more →

The Real Voice of the Customer: Don't Be Deceived

In my work conducting innovation training programs and product innovation consulting, I’m sometimes told, “We’ve done Voice o... read more →

Three Journey Mapping Trends You Can't Ignore

By Kristyn Corrigan There’s no doubt that customer journey maps are a powerful tool for visualizing and digging deeper into t... read more →

An Innovation Horror Story for Halloween

It’s late October, and with it comes the ghosts, witches, vampires, zombies, and other scary characters that put the horror i... read more →

Spotlight Series: Meet Kristyn Corrigan

Tell us about your market research background.  My interest in market research and consumer behavior began during my undergra... read more →

4 Tips for Conducting Voice of the Customer Interviews

By Andrea Ruttenberg, Ph.D. The goal of a Voice of the Customer interview is to understand your customers’ (or potential cust... read more →

Does Your Company Need a Voice of the Customer Survey?

By Andrea Ruttenberg, Ph.D. A typical Voice of the Customer project takes time (typically 2-4 months), and it can be tempting... read more →

Behind the Name: Defining Voice of the Customer

Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voice of the Customer? T... read more →

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