Blog

Spotlight Series: Meet Carmel Dibner

As the first installment in our Spotlight Series, we'll be speaking to Carmel Dibner, a principal at Applied Marketing Scienc... read more →

Gerry Katz Featured in the Everyday Innovator Podcast

Recently, Applied Marketing Science (AMS) Vice Chairman Gerry Katz was featured in an episode of "The Everyday Innovator Podc... read more →

Frequently Asked Questions about Claims Development

By Carmel Dibner As a follow up to Part 2 of our claims webinar series, “Make a Statement: Developing Effective Claims that S... read more →

Your Customer is Calling. Are you Listening?

By Carmel Dibner Every day, people call customer service lines with comments, questions, and complaints. read more →

Applied Marketing Science, Inc. Assists in the Development of Enterprise Software for Probabilistic Relational Inference Modeling

Applied Marketing Science, Inc., was invited by Charles River Analytics, Inc. of Cambridge, MA to assist in the development o... read more →

How Customer Service Can Turn Angry Customers into Loyal Ones

An AMS co-authored article, "How Customer Service Can Turn Angry Customers into Loyal Ones", has been published in the Harvar... read more →

AMS Quality Function Deployment Article Exceeds 500 Reads

“Quality Function Deployment”, written by John Hauser, Abbie Griffin, Bob Klein, Gerry Katz, and Steve Gaskin has received ov... read more →

AMS Announces New Firm Leaders

WALTHAM, MA, January 08, 2018 – Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is... read more →

Commentary on “The Effect of Calorie Posting Regulation on Consumer Opinion” Article

By Gerry Katz Some comments on "The Effect of Calorie Posting Regulation on Consumer Opinion" by Dinesh Puranam, Vishal Naray... read more →

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