Blog

The 5 Questions You Need to Be Asking Your Customers (Part 1)

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →

Why Consumer Products and Machine Learning Are a Perfect Match

 By John Burns, Ph.D. Consumers write lots of online reviews and blog posts.  Pick a product.  Type in a search for informati... read more →

New Video: Understanding Machine Learning for Market Research

Machine learning is an increasingly prevalent term in today’s marketing landscape. But what is it, and how does it work? Our ... read more →

Frequently Asked Questions about Machine Learning

By Carmel Dibner Q: How is Applied Marketing Science’s approach to machine learning different from other approaches? read more →

Avoiding the Angry Customer Interview

By John Burns, Ph.D.  I train companies on best practices for conducting Voice-of-the-Customer interviews.  During the traini... read more →

Spotlight Series: Meet Carmel Dibner

As the first installment in our Spotlight Series, we'll be speaking to Carmel Dibner, a principal at Applied Marketing Scienc... read more →

Gerry Katz Featured in the Everyday Innovator Podcast

Recently, Applied Marketing Science (AMS) Vice Chairman Gerry Katz was featured in an episode of "The Everyday Innovator Podc... read more →

Frequently Asked Questions about Claims Development

By Carmel Dibner As a follow up to Part 2 of our claims webinar series, “Make a Statement: Developing Effective Claims that S... read more →

Your Customer is Calling. Are you Listening?

By Carmel Dibner Every day, people call customer service lines with comments, questions, and complaints. read more →

Applied Marketing Science, Inc. Assists in the Development of Enterprise Software for Probabilistic Relational Inference Modeling

Applied Marketing Science, Inc., was invited by Charles River Analytics, Inc. of Cambridge, MA to assist in the development o... read more →

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