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Your Customer is Calling. Are you Listening?

By Carmel Dibner Every day, people call customer service lines with comments, questions, and complaints. read more →

Applied Marketing Science, Inc. Assists in the Development of Enterprise Software for Probabilistic Relational Inference Modeling

Applied Marketing Science, Inc., was invited by Charles River Analytics, Inc. of Cambridge, MA to assist in the development o... read more →

How Customer Service Can Turn Angry Customers into Loyal Ones

An AMS co-authored article, "How Customer Service Can Turn Angry Customers into Loyal Ones", has been published in the Harvar... read more →

AMS Quality Function Deployment Article Exceeds 500 Reads

“Quality Function Deployment”, written by John Hauser, Abbie Griffin, Bob Klein, Gerry Katz, and Steve Gaskin has received ov... read more →

AMS Announces New Firm Leaders

WALTHAM, MA, January 08, 2018 – Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is... read more →

Commentary on “The Effect of Calorie Posting Regulation on Consumer Opinion” Article

By Gerry Katz Some comments on "The Effect of Calorie Posting Regulation on Consumer Opinion" by Dinesh Puranam, Vishal Naray... read more →

Ideas to Watch in Market Research - 2018

By John Mitchell December is the season for predictions. What does 2018 hold for market researchers? Here are three trends I ... read more →

The Biggest Lie Told about Voice of the Customer Research

By John Burns, Ph.D. I recently presented Voice of the Customer research findings to an industrial client. The room was fille... read more →

AMS Principals Presenting on Customer Journey Mapping at the NEIA 2017 Fall Conference

A deep understanding of customer needs is essential for successful innovation in new products and customer experiences. Even ... read more →

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