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Whether you’re a product developer, engineer, product manager, marketing manager, innovation lead, R&D specialist, or an ... read more →

Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innov... read more →

Applied Marketing Science (AMS) is pleased to share that Principal Kristyn Corrigan has contributed a chapter of The Product ... read more →

Applied Marketing Science (AMS) Principal Carmel Dibner recently presented alongside Stephanie Zawacki, Director of Market Re... read more →

With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... read more →

Applied Marketing Science (AMS) Principal Patty Yanes and Associate Principal Meaghan Foley will be facilitating roundtable d... read more →

Machine learning and artificial intelligence (AI) are transforming the way we gather information about consumer experiences. read more →

Have you registered for the TMRE @ Home conference yet? Next week, market research and insights leaders worldwide will be gat... read more →

Chances are, when you conduct customer interviews as part of new product development, one of the questions on your list is: “... read more →

Machine learning and AI are transforming the way we gather information about consumer experiences. Join Applied Marketing Sci... read more →