--- title: AMS Insights Blog | Innovation Blog (5) description: Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (5) --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Blog [![](https://blog.ams-insights.com/hubfs/Mastering%20the%20Art%20of%20Pricing%20Research%20Proven%20Strategies%20for%20Effective%20Pricing%20(1200%20%C3%97%20627%20px).png)](https://blog.ams-insights.com/unlock-product-pricing-mastery-with-this-upcoming-webcast) ## [Unlock Product Pricing Mastery with This Upcoming Webcast](https://blog.ams-insights.com/unlock-product-pricing-mastery-with-this-upcoming-webcast) Everyone has their price – meaning that even the best innovations are useless if no one will buy them. We understand that dev... [read more →](https://blog.ams-insights.com/unlock-product-pricing-mastery-with-this-upcoming-webcast) [Conjoint Analysis and Discrete Choice](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice), [Meaghan Foley](https://blog.ams-insights.com/topic/meaghan-foley) [![](https://blog.ams-insights.com/hubfs/How%20AI%20Is%20Accelerating%20VOC%20-%20ISBM%20Members%20Meeting%20-%202023.png)](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting) ## [Kristyn Corrigan Presenting on AI and VOC Alongside Gerry Katz and Artem Timoshenko at ISBM Members Meeting](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting) Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... [read more →](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/VOC%20email%203%20blog%20(1200%20%C3%97%20627%20px).png)](https://blog.ams-insights.com/3-reasons-why-you-should-invest-in-voc-training-this-october) ## [3 Reasons Why You Should Invest in VOC Training This October](https://blog.ams-insights.com/3-reasons-why-you-should-invest-in-voc-training-this-october) Whether you’re a product developer, engineer, product manager, marketing manager, innovation lead, R&D specialist, or an ... [read more →](https://blog.ams-insights.com/3-reasons-why-you-should-invest-in-voc-training-this-october) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/CUSTOMER%20INSIGHTS%20IN%20A%20PINCH%20(1).png)](https://blog.ams-insights.com/customer-insights-in-a-pinch-ams-leading-workshop-at-the-2023-pdma-conference) ## [Customer Insights in a Pinch: AMS Leading Workshop at the 2023 PDMA Conference](https://blog.ams-insights.com/customer-insights-in-a-pinch-ams-leading-workshop-at-the-2023-pdma-conference) Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innov... [read more →](https://blog.ams-insights.com/customer-insights-in-a-pinch-ams-leading-workshop-at-the-2023-pdma-conference) [Conferences](https://blog.ams-insights.com/topic/conferences) [![](https://blog.ams-insights.com/hubfs/Kristyn%20Corrigan%20Applied%20Marketing%20Science.png)](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) ## [AMS Principal Kristyn Corrigan Contributes to New Edition of PDMA Handbook](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) Applied Marketing Science (AMS) is pleased to share that Principal Kristyn Corrigan has contributed a chapter of The Product ... [read more →](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) [News](https://blog.ams-insights.com/topic/news), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/Boston%20Childrens%20Hospital%20WOD%20Banner%20Email%20(1200%20%C3%97%20627%20px).png)](https://blog.ams-insights.com/leveraging-ai-for-customer-journey-map-success-boston-childrens-hospital-case-study-webinar-on-demand) ## [Leveraging AI for Customer Journey Map Success: Boston Children’s Hospital Case Study \[Webinar on Demand\]](https://blog.ams-insights.com/leveraging-ai-for-customer-journey-map-success-boston-childrens-hospital-case-study-webinar-on-demand) Applied Marketing Science (AMS) Principal Carmel Dibner recently presented alongside Stephanie Zawacki, Director of Market Re... [read more →](https://blog.ams-insights.com/leveraging-ai-for-customer-journey-map-success-boston-childrens-hospital-case-study-webinar-on-demand) [Conferences](https://blog.ams-insights.com/topic/conferences), [Journey Mapping](https://blog.ams-insights.com/topic/journey-mapping), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner) [![](https://blog.ams-insights.com/hubfs/VOC%20In-Person%20Email%20Banner%201%20(1200%20%C3%97%20627%20px).png)](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) ## [Mark Your Calendars: Join Us This Fall for an In-Person VOC Course!](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... [read more →](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/inno%20Roundtable%20-%20June%202023%20(1).png)](https://blog.ams-insights.com/ams-facilitating-innovation-roundtable-workshop-exploring-multi-channel-customer-research) ## [AMS Facilitating Innovation Roundtable® Workshop, Exploring Multi-Channel Customer Research](https://blog.ams-insights.com/ams-facilitating-innovation-roundtable-workshop-exploring-multi-channel-customer-research) Applied Marketing Science (AMS) Principal Patty Yanes and Associate Principal Meaghan Foley will be facilitating roundtable d... [read more →](https://blog.ams-insights.com/ams-facilitating-innovation-roundtable-workshop-exploring-multi-channel-customer-research) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Patty Yanes](https://blog.ams-insights.com/topic/patty-yanes), [Meaghan Foley](https://blog.ams-insights.com/topic/meaghan-foley) [![](https://blog.ams-insights.com/hubfs/FEI%20Continued%20Blog%20Post%202023.png)](https://blog.ams-insights.com/interested-in-leveraging-ai-for-customer-research) ## [Interested in Leveraging AI for Customer Research?](https://blog.ams-insights.com/interested-in-leveraging-ai-for-customer-research) Machine learning and artificial intelligence (AI) are transforming the way we gather information about consumer experiences. [read more →](https://blog.ams-insights.com/interested-in-leveraging-ai-for-customer-research) [Conferences](https://blog.ams-insights.com/topic/conferences), [Journey Mapping](https://blog.ams-insights.com/topic/journey-mapping), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner) [![](https://blog.ams-insights.com/hubfs/LinkedIn%20(5).png)](https://blog.ams-insights.com/dont-miss-this-session-boston-childrens-hospital-and-ams-presenting-at-tmre-home-2023) ## [Don’t Miss Boston Children’s Hospital and AMS at TMRE @ Home 2023!](https://blog.ams-insights.com/dont-miss-this-session-boston-childrens-hospital-and-ams-presenting-at-tmre-home-2023) Have you registered for the TMRE @ Home conference yet? Next week, market research and insights leaders worldwide will be gat... [read more →](https://blog.ams-insights.com/dont-miss-this-session-boston-childrens-hospital-and-ams-presenting-at-tmre-home-2023) [Conferences](https://blog.ams-insights.com/topic/conferences), [Journey Mapping](https://blog.ams-insights.com/topic/journey-mapping), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner) Page 5 of 23 [3](https://blog.ams-insights.com/page/3) [4](https://blog.ams-insights.com/page/4) 5 [6](https://blog.ams-insights.com/page/6) [7](https://blog.ams-insights.com/page/7) ### Subscribe Here! ### Categories - [Voice of the Customer (100)](https://blog.ams-insights.com/topic/voice-of-the-customer) - [Machine Learning/AI (62)](https://blog.ams-insights.com/topic/machine-learning-ai) - [Conferences (46)](https://blog.ams-insights.com/topic/conferences) - [News (45)](https://blog.ams-insights.com/topic/news) - [Insights Training (30)](https://blog.ams-insights.com/topic/insights-training) - [Medical Products and Pharmaceuticals (21)](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals) - [Journey Mapping (20)](https://blog.ams-insights.com/topic/journey-mapping) - [Conjoint Analysis and Discrete Choice (12)](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) - [Kristyn Corrigan (12)](https://blog.ams-insights.com/topic/kristyn-corrigan) - [Ethnography (11)](https://blog.ams-insights.com/topic/ethnography) - [Heavy Equipment (10)](https://blog.ams-insights.com/topic/heavy-equipment) - [Carmel Dibner (8)](https://blog.ams-insights.com/topic/carmel-dibner) - [Engineered Products and Components (8)](https://blog.ams-insights.com/topic/engineered-products-and-components) - [John Mitchell (8)](https://blog.ams-insights.com/topic/john-mitchell) - [Podcast (8)](https://blog.ams-insights.com/topic/podcast) - [Building Materials and Durables (7)](https://blog.ams-insights.com/topic/building-materials-and-durables) - [Chemicals, Coating and Additives (7)](https://blog.ams-insights.com/topic/chemicals-coating-and-additives) - [Consumer Durables (7)](https://blog.ams-insights.com/topic/consumer-durables) - [Recruiting Respondents (7)](https://blog.ams-insights.com/topic/recruiting-respondents) - [Technology and Telecommunications (7)](https://blog.ams-insights.com/topic/technology-and-telecommunications) - [Consumer Products (6)](https://blog.ams-insights.com/topic/consumer-products) - [Manufacturing (6)](https://blog.ams-insights.com/topic/manufacturing) - [Travel, Logistics and Hospitality (6)](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality) - [Quality Function Deployment (QFD) (4)](https://blog.ams-insights.com/topic/quality-function-deployment-qfd) - [Claims Development and Testing (3)](https://blog.ams-insights.com/topic/claims-development-and-testing) - [Concept Testing (3)](https://blog.ams-insights.com/topic/concept-testing) - [Meaghan Foley (3)](https://blog.ams-insights.com/topic/meaghan-foley) - [Segmentation & Market Sizing (3)](https://blog.ams-insights.com/topic/segmentation-market-sizing) - [Agriculture and Fisheries (2)](https://blog.ams-insights.com/topic/agriculture-and-fisheries) - [Banking, Investing and Insurance (1)](https://blog.ams-insights.com/topic/banking-investing-and-insurance) - [Business Services (1)](https://blog.ams-insights.com/topic/business-services) - [Legal Services (1)](https://blog.ams-insights.com/topic/legal-services) - [Oil and Gas (1)](https://blog.ams-insights.com/topic/oil-and-gas) - [Patty Yanes (1)](https://blog.ams-insights.com/topic/patty-yanes) See all ### Get in Touch - [(781) 250-6300](tel:(781)%20250-6300) - [inquiry@ams-inc.com](mailto:inquiry@ams-inc.com) - Applied Marketing Science, 78 Blanchard Road, Suite 203, Burlington MA 01803 ### Affiliations [![logo2](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/logo2.png)](https://www.pdma.org/) [![AMA-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMA-logo-white.png)](https://www.ama.org/) [![cxpa-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/cxpa-logo-white.png)](https://www.cxpa.org/) [![MAN\_logo\_horizontal\_white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/MAN_logo_horizontal_white.png)](https://www.mapi.net/) [![insights\_logo-light](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/insights_logo-light.png)](https://www.insightsassociation.org/) [![ISBM-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/ISBM-logo-white.png)](https://isbm.smeal.psu.edu/) ©2025 Applied Marketing Science, Inc. | [Sitemap](https://ams-insights.com/sitemap_index.xml) | [Terms of Use](https://ams-insights.com/terms-of-use/) | [Privacy Policy](https://ams-insights.com/privacy-policy) Follow Us: - - -