Market Research for Innovative Medical Products

A thorough understanding of customer insights and experience is critical to innovation within any product category. Companies... read more →

Commentary of Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning Article

Some Comments on Dongling Huang and Lan Luo’s “Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector... read more →

Frequently Asked Questions about Survey Design

As a follow-up to our webinar, “What you really need to know about complex survey design” Applied Marketing Science (AMS) Sen... read more →

AMS Senior Manager Patty Yanes published in the British Journal of Marketing Studies.

Applied Marketing Science (AMS) is pleased to announce the recent publication of Senior Manager Patty Yanes’ article, “How We... read more →

Finding Insights in Healthcare Markets

Our clients often tell us that many research firms are not up to the task of finding insights in medical markets. They lack t... read more →

Understanding Complex Survey Design

Applied Marketing Science (AMS) Senior Manager Patty Yanes answers a few questions related to designing complex surveys. read more →

How to Conduct Great Customer Interviews for New Product Development

Customer interviews involve asking questions.  Although virtually anybody can do this, conducting an effective Voice of the C... read more →

Making Voice of the Customer a Built-In Capability for Your Company

Organizational processes have momentum. It’s not easy to implement a new process or adopt new best practices within an organi... read more →

Machine Learning: When Primary Research Becomes Secondary

What's your go-to strategy when you’re in-search of actionable insights to inform new product development? read more →

Frequently Asked Questions about Concept Testing

Question:  If you have multiple concepts, is it better to reveal and discuss them one at a time or revealing all of them at o... read more →

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