--- title: AMS Insights Blog | Innovation Blog (5) description: Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (5) --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/PDMA%20Pittsburgh%20-%20The%20Art%20of%20Storytelling%20Workshop.png)](https://blog.ams-insights.com/how-can-product-managers-capture-attention-trust-and-buy-in-sharpen-your-storytelling-skills-at-this-upcoming-workshop) ## [How Can Product Managers Capture Attention, Trust, and Buy-In? Sharpen Your Storytelling Skills at This Upcoming Workshop](https://blog.ams-insights.com/how-can-product-managers-capture-attention-trust-and-buy-in-sharpen-your-storytelling-skills-at-this-upcoming-workshop) Calling Pittsburgh-based product managers! Are you interested in conveying your ideas in a way that captures attention, build... [read more →](https://blog.ams-insights.com/how-can-product-managers-capture-attention-trust-and-buy-in-sharpen-your-storytelling-skills-at-this-upcoming-workshop) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/Mastering%20the%20Art%20of%20Pricing%20Research%20Proven%20Strategies%20for%20Effective%20Pricing%20(1200%20%C3%97%20627%20px).png)](https://blog.ams-insights.com/unlock-product-pricing-mastery-with-this-upcoming-webcast) ## [Unlock Product Pricing Mastery with This Upcoming Webcast](https://blog.ams-insights.com/unlock-product-pricing-mastery-with-this-upcoming-webcast) Everyone has their price – meaning that even the best innovations are useless if no one will buy them. We understand that dev... [read more →](https://blog.ams-insights.com/unlock-product-pricing-mastery-with-this-upcoming-webcast) [Conjoint Analysis and Discrete Choice](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice), [Meaghan Foley](https://blog.ams-insights.com/topic/meaghan-foley) [![](https://blog.ams-insights.com/hubfs/How%20AI%20Is%20Accelerating%20VOC%20-%20ISBM%20Members%20Meeting%20-%202023.png)](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting) ## [Kristyn Corrigan Presenting on AI and VOC Alongside Gerry Katz and Artem Timoshenko at ISBM Members Meeting](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting) Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... [read more →](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/VOC%20email%203%20blog%20(1200%20%C3%97%20627%20px).png)](https://blog.ams-insights.com/3-reasons-why-you-should-invest-in-voc-training-this-october) ## [3 Reasons Why You Should Invest in VOC Training This October](https://blog.ams-insights.com/3-reasons-why-you-should-invest-in-voc-training-this-october) Whether you’re a product developer, engineer, product manager, marketing manager, innovation lead, R&D specialist, or an ... [read more →](https://blog.ams-insights.com/3-reasons-why-you-should-invest-in-voc-training-this-october) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/CUSTOMER%20INSIGHTS%20IN%20A%20PINCH%20(1).png)](https://blog.ams-insights.com/customer-insights-in-a-pinch-ams-leading-workshop-at-the-2023-pdma-conference) ## [Customer Insights in a Pinch: AMS Leading Workshop at the 2023 PDMA Conference](https://blog.ams-insights.com/customer-insights-in-a-pinch-ams-leading-workshop-at-the-2023-pdma-conference) Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innov... [read more →](https://blog.ams-insights.com/customer-insights-in-a-pinch-ams-leading-workshop-at-the-2023-pdma-conference) [Conferences](https://blog.ams-insights.com/topic/conferences) [![](https://blog.ams-insights.com/hubfs/Kristyn%20Corrigan%20Applied%20Marketing%20Science.png)](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) ## [AMS Principal Kristyn Corrigan Contributes to New Edition of PDMA Handbook](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) Applied Marketing Science (AMS) is pleased to share that Principal Kristyn Corrigan has contributed a chapter of The Product ... [read more →](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) [News](https://blog.ams-insights.com/topic/news), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/Boston%20Childrens%20Hospital%20WOD%20Banner%20Email%20(1200%20%C3%97%20627%20px).png)](https://blog.ams-insights.com/leveraging-ai-for-customer-journey-map-success-boston-childrens-hospital-case-study-webinar-on-demand) ## [Leveraging AI for Customer Journey Map Success: Boston Children’s Hospital Case Study \[Webinar on Demand\]](https://blog.ams-insights.com/leveraging-ai-for-customer-journey-map-success-boston-childrens-hospital-case-study-webinar-on-demand) Applied Marketing Science (AMS) Principal Carmel Dibner recently presented alongside Stephanie Zawacki, Director of Market Re... [read more →](https://blog.ams-insights.com/leveraging-ai-for-customer-journey-map-success-boston-childrens-hospital-case-study-webinar-on-demand) [Conferences](https://blog.ams-insights.com/topic/conferences), [Journey Mapping](https://blog.ams-insights.com/topic/journey-mapping), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner) [![](https://blog.ams-insights.com/hubfs/VOC%20In-Person%20Email%20Banner%201%20(1200%20%C3%97%20627%20px).png)](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) ## [Mark Your Calendars: Join Us This Fall for an In-Person VOC Course!](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... [read more →](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/inno%20Roundtable%20-%20June%202023%20(1).png)](https://blog.ams-insights.com/ams-facilitating-innovation-roundtable-workshop-exploring-multi-channel-customer-research) ## [AMS Facilitating Innovation Roundtable® Workshop, Exploring Multi-Channel Customer Research](https://blog.ams-insights.com/ams-facilitating-innovation-roundtable-workshop-exploring-multi-channel-customer-research) Applied Marketing Science (AMS) Principal Patty Yanes and Associate Principal Meaghan Foley will be facilitating roundtable d... [read more →](https://blog.ams-insights.com/ams-facilitating-innovation-roundtable-workshop-exploring-multi-channel-customer-research) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Patty Yanes](https://blog.ams-insights.com/topic/patty-yanes), [Meaghan Foley](https://blog.ams-insights.com/topic/meaghan-foley) [![](https://blog.ams-insights.com/hubfs/FEI%20Continued%20Blog%20Post%202023.png)](https://blog.ams-insights.com/interested-in-leveraging-ai-for-customer-research) ## [Interested in Leveraging AI for Customer Research?](https://blog.ams-insights.com/interested-in-leveraging-ai-for-customer-research) Machine learning and artificial intelligence (AI) are transforming the way we gather information about consumer experiences. [read more →](https://blog.ams-insights.com/interested-in-leveraging-ai-for-customer-research) [Conferences](https://blog.ams-insights.com/topic/conferences), [Journey Mapping](https://blog.ams-insights.com/topic/journey-mapping), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner) Page 5 of 23 [3](https://blog.ams-insights.com/page/3) [4](https://blog.ams-insights.com/page/4) 5 [6](https://blog.ams-insights.com/page/6) [7](https://blog.ams-insights.com/page/7) ### Subscribe Here! ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. 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