Blog

Ideas to Watch in Market Research - 2018

By John Mitchell December is the season for predictions. What does 2018 hold for market researchers? Here are three trends I ... read more →

The Biggest Lie Told about Voice of the Customer Research

By John Burns, Ph.D. I recently presented Voice of the Customer research findings to an industrial client. The room was fille... read more →

AMS Principals Presenting on Customer Journey Mapping at the NEIA 2017 Fall Conference

A deep understanding of customer needs is essential for successful innovation in new products and customer experiences. Even ... read more →

Voice of the Customer for Successful Innovation in Commoditized Markets

By John Burns, Ph.D. In some industries, where the pace of product change is slow, products undergo little to no functional c... read more →

Uncovering Hidden Insights with Machine Learning

By Carmel Dibner The ultimate measure of successful research in a mature and well-understood category hinges on its ability t... read more →

Frequently Asked Questions about Uncovering Actionable Qualitative Insights

By Andrea Ruttenberg, Ph.D. As a follow up to our webinar, “Find the Ah-Ha’s: Uncovering Actionable Qualitative Insights”, Ap... read more →

How Monetary Incentives Motivate Prosocial Behavior. Or Do They?

By Bob Klein Applied Marketing Science (AMS) Chairman Bob Klein offers a few comments on Jean-Pierre Dubé, Xueming Luo and Zh... read more →

Market Research for Innovative Medical Products

By John Mitchell A thorough understanding of customer insights and experience is critical to innovation within any product ca... read more →

Commentary of Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning Article

By Steve Gaskin Some Comments on Dongling Huang and Lan Luo’s “Consumer Preference Elicitation of Complex Products Using Fuzz... read more →

Frequently Asked Questions about Survey Design

By Patty Yanes As a follow-up to our webinar, “What you really need to know about complex survey design” Applied Marketing Sc... read more →

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