By Andrea Ruttenberg, Ph.D. The goal of a Voice of the Customer interview is to understand your customers’ (or potential cust... read more →
By Andrea Ruttenberg, Ph.D. A typical Voice of the Customer project takes time (typically 2-4 months), and it can be tempting... read more →
By John Burns, Ph.D. Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voi... read more →
By John Mitchell The medical device market is among the most complex in the world. Products take a long time to bring to mark... read more →
Claims are the elevator pitch for your product or brand. They tout unique product benefits succinctly and convincingly. As an... read more →
In the latest of our Spotlight Series, we’ll be speaking to John Burns, Principal at Applied Marketing Science. John has been... read more →
By John Burns, Ph.D. Ethnographies traditionally involve watching people live and in-person as they use your product or servi... read more →
Watch as Applied Marketing Science President and Managing Principal, John Mitchell, CCXP, discusses journey mapping, a growin... read more →
By John Mitchell If you are an innovator at a medical device or pharmaceutical company, you probably routinely interview, ob... read more →
By Angela McCue Do you struggle to find high-quality field partners for your market research studies? So do I. I manage field... read more →