By Carmel Dibner Customer interviews are a valuable input to new product development and marketing decisions. Many firms unde... read more →
Voice of the Customer (VOC) is a systematic method for listening to and empathizing with customers to identify and prioritize... read more →
Machine learning techniques such as our ACETM methodology provide a detailed and comprehensive evaluation of customer needs a... read more →
By Carmel Dibner Machine learning and artificial intelligence are rapidly changing how companies gather and process all kinds... read more →
By Kristyn Corrigan In today’s competitive landscape, it’s more important than ever to have a thorough understanding of how y... read more →
Angela McCue, Senior Manager of Field Operations at Applied Marketing Science, recently published an article on the Quirk's M... read more →
By John C Mitchell If you work for a medical-device manufacturer, health insurer, or pharmaceutical company and you’ve decide... read more →
By Andrea Ruttenberg, Ph.D. At Applied Marketing Science (AMS), we work with many healthcare companies who sell their product... read more →
