Were you able to catch Associate Principal Meaghan Foley’s recent webcast, “Mastering the Art of Pricing Research: Proven Str... read more →
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Calling Pittsburgh-based product managers! Are you interested in conveying your ideas in a way that captures attention, build... read more →
Everyone has their price – meaning that even the best innovations are useless if no one will buy them. We understand that dev... read more →
Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... read more →
Whether you’re a product developer, engineer, product manager, marketing manager, innovation lead, R&D specialist, or an ... read more →
Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innov... read more →
Applied Marketing Science (AMS) is pleased to share that Principal Kristyn Corrigan has contributed a chapter of The Product ... read more →
Applied Marketing Science (AMS) Principal Carmel Dibner recently presented alongside Stephanie Zawacki, Director of Market Re... read more →
With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... read more →
Applied Marketing Science (AMS) Principal Patty Yanes and Associate Principal Meaghan Foley will be facilitating roundtable d... read more →