In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →
In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →
Dear Friends, 2019 is a notable year for AMS, as we will mark the 30th anniversary of our founding. As we celebrate this m... read more →
By Kristyn Corrigan As insights professionals, product developers and marketers, we all know that our key objective is to cre... read more →
Are you: Struggling to find the right way to conduct research with customers? Tired of your team conducting research with cus... read more →
By John C Mitchell Understanding customer needs—The Voice of the Customer—is a prerequisite to successful product and custome... read more →
By Andrea Ruttenberg, Ph.D. Recently, Andrea Ruttenberg, Senior Manager at Applied Marketing Science, and Wayne Huang, Resear... read more →
By John C Mitchell Product developers and managers at medical device firms are well-acquainted with “key opinion leaders.” Us... read more →
Customer research is undoubtedly one of the most powerful tools for innovation. And yet, your current customer research prob... read more →
By Kristyn Corrigan It’s that time of year again. Meeting upon meeting to decide plans for 2019. I don’t know about you, but ... read more →