Blog

Frequently Asked Questions about Voice of the Customer Training

Voice of the Customer (VOC) is a systematic method for listening to and empathizing with customers to identify and prioritize... read more →

How Often Should You Conduct a Machine Learning Study?

Machine learning techniques such as our ACETM methodology provide a detailed and comprehensive evaluation of customer needs a... read more →

Introducing ACE Machine Learning

By Carmel Dibner Machine learning and artificial intelligence are rapidly changing how companies gather and process all kinds... read more →

Whitepaper: How Data-Driven Journey Maps Can Uncover Customer Loyalty

By Kristyn Corrigan In today’s competitive landscape, it’s more important than ever to have a thorough understanding of how y... read more →

4 ways you can foster more effective recruiting

Angela McCue, Senior Manager of Field Operations at Applied Marketing Science, recently published an article on the Quirk's M... read more →

Finding the Right Patients for Your Patient Experience Study

By John C Mitchell If you work for a medical-device manufacturer, health insurer, or pharmaceutical company and you’ve decide... read more →

Using a Patient-Centered Approach to Innovations in Healthcare Technology

By Andrea Ruttenberg, Ph.D. At Applied Marketing Science (AMS), we work with many healthcare companies who sell their product... read more →

Positioning Your Medical Product for Market Success

Medical products are entering the marketplace at a faster rate than ever before. In the US alone in 2018, the Food and Drug A... read more →

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