By John C Mitchell Understanding customer needs—The Voice of the Customer—is a prerequisite to successful product and custome... read more →
By Andrea Ruttenberg, Ph.D. Recently, Andrea Ruttenberg, Senior Manager at Applied Marketing Science, and Wayne Huang, Resear... read more →
By John C Mitchell Product developers and managers at medical device firms are well-acquainted with “key opinion leaders.” Us... read more →
Customer research is undoubtedly one of the most powerful tools for innovation. And yet, your current customer research prob... read more →
By Kristyn Corrigan It’s that time of year again. Meeting upon meeting to decide plans for 2019. I don’t know about you, but ... read more →
By John Burns, Ph.D. In my work conducting innovation training programs and product innovation consulting, I’m sometimes tol... read more →
By Kristyn Corrigan There’s no doubt that customer journey maps are a powerful tool for visualizing and digging deeper into t... read more →
By John Burns, Ph.D. It’s late October, and with it comes the ghosts, witches, vampires, zombies, and other scary characters ... read more →
Tell us about your market research background. My interest in market research and consumer behavior began during my undergra... read more →
By Andrea Ruttenberg, Ph.D. The goal of a Voice of the Customer interview is to understand your customers’ (or potential cust... read more →