--- title: AMS Insights Blog | Innovation Blog (3) description: Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (3) --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/Transforming%20Customer%20Conversations%20(1).png)](https://blog.ams-insights.com/new-virtual-course-transforming-customer-conversations-registration-is-open) ## [New Virtual Course 'Transforming Customer Conversations' - Registration is Open!](https://blog.ams-insights.com/new-virtual-course-transforming-customer-conversations-registration-is-open) You asked for it, and we listened! From the pioneers of Voice of the Customer (VOC) research, we’re excited to introduce a ne... [read more →](https://blog.ams-insights.com/new-virtual-course-transforming-customer-conversations-registration-is-open) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/IDEA%20Forum%202024.png)](https://blog.ams-insights.com/championing-dei-in-the-insights-industry-ams-supports-the-idea-forum-2024) ## [Championing DEI in the Insights Industry: AMS Supports the IDEA Forum 2024](https://blog.ams-insights.com/championing-dei-in-the-insights-industry-ams-supports-the-idea-forum-2024) Applied Marketing Science (AMS) is proud to support this year’s IDEA Forum, hosted by the Insights Association IDEA (Inclusio... [read more →](https://blog.ams-insights.com/championing-dei-in-the-insights-industry-ams-supports-the-idea-forum-2024) [Conferences](https://blog.ams-insights.com/topic/conferences), [News](https://blog.ams-insights.com/topic/news) [![](https://blog.ams-insights.com/hubfs/Maryland%20Product%20Symposium%20Instagram%20%20LinkedIn%201%20(600%20x%20200%20px)%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/how-an-ai-fueled-voc-mindset-can-create-customer-magic) ## [How an AI-Fueled VOC Mindset Can Create Customer Magic](https://blog.ams-insights.com/how-an-ai-fueled-voc-mindset-can-create-customer-magic) Applied Marketing Science (AMS) Principal and Practice Lead Kristyn Corrigan will be speaking at the upcoming Maryland Produc... [read more →](https://blog.ams-insights.com/how-an-ai-fueled-voc-mindset-can-create-customer-magic) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/JM%20Insight250%20Award%20Blog.png)](https://blog.ams-insights.com/john-mitchell-honored-as-a-recipient-of-the-2024-insight250-award) ## [John Mitchell Honored as a Recipient of the 2024 Insight250 Award](https://blog.ams-insights.com/john-mitchell-honored-as-a-recipient-of-the-2024-insight250-award) Applied Marketing Science (AMS) is proud to announce that President and Managing Principal John Mitchell has been honored as ... [read more →](https://blog.ams-insights.com/john-mitchell-honored-as-a-recipient-of-the-2024-insight250-award) [News](https://blog.ams-insights.com/topic/news), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/PDMA%202024%20Blog%20Image%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) ## [AMS Partners with PDMA to Deliver Best-in-Industry Voice of the Customer Insights Fueled by AI](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) Applied Marketing Science (AMS) is delighted to share that we are partnering with the Product Development and Management Asso... [read more →](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) [Conferences](https://blog.ams-insights.com/topic/conferences), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/TMRE%20@%20Home%20General%20Blog%20(1200%20x%20627%20px)%20(1).png)](https://blog.ams-insights.com/harness-the-power-of-ai-for-market-research-with-these-new-webinars) ## [Harness the Power of AI for Market Research with These New Webinars](https://blog.ams-insights.com/harness-the-power-of-ai-for-market-research-with-these-new-webinars) Looking for beyond-the-obvious, qualitative customer insights for front-end innovation? Applied Marketing Science (AMS) recen... [read more →](https://blog.ams-insights.com/harness-the-power-of-ai-for-market-research-with-these-new-webinars) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/Fall%202024%20VOC%20Course%20-%20Blog%20Image.png)](https://blog.ams-insights.com/see-through-your-customers-eyes-voc-training-for-product-developers-managers-and-more) ## [See Through Your Customers’ Eyes: VOC Training for Product Developers, Managers, and More!](https://blog.ams-insights.com/see-through-your-customers-eyes-voc-training-for-product-developers-managers-and-more) [read more →](https://blog.ams-insights.com/see-through-your-customers-eyes-voc-training-for-product-developers-managers-and-more) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Questions%20About%20Using%20Generative%20AI%20for%20Voice%20of%20the%20Customer%20Market%20Research%20We%20Have%20Answers!.png)](https://blog.ams-insights.com/questions-about-using-generative-ai-for-voice-of-the-customer-market-research-we-have-answers) ## [Questions About Using Generative AI for Voice of the Customer Market Research? We Have Answers!](https://blog.ams-insights.com/questions-about-using-generative-ai-for-voice-of-the-customer-market-research-we-have-answers) By Kristyn Corrigan, Principal and Practice Lead at Applied Marketing Science (AMS) [read more →](https://blog.ams-insights.com/questions-about-using-generative-ai-for-voice-of-the-customer-market-research-we-have-answers) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/IANA%202024%20Blog%20Post.png)](https://blog.ams-insights.com/learn-about-neurodiversitys-impact-on-the-workplace-at-the-insights-association-north-atlantic-chapter-conference) ## [Learn About Neurodiversity's Impact on the Workplace at the Insights Association North Atlantic Chapter Conference](https://blog.ams-insights.com/learn-about-neurodiversitys-impact-on-the-workplace-at-the-insights-association-north-atlantic-chapter-conference) Applied Marketing Science (AMS) is pleased to share that Senior Analyst Taylor Owen's presentation, ‘Neurodiversity's Impact ... [read more →](https://blog.ams-insights.com/learn-about-neurodiversitys-impact-on-the-workplace-at-the-insights-association-north-atlantic-chapter-conference) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai) [![](https://blog.ams-insights.com/hubfs/FEI%202024%20blog.png)](https://blog.ams-insights.com/create-customer-magic-with-generative-ai-dont-miss-this-upcoming-talk-at-fei-2024) ## [Create Customer Magic with Generative AI: Don’t Miss This Upcoming Talk at FEI 2024](https://blog.ams-insights.com/create-customer-magic-with-generative-ai-dont-miss-this-upcoming-talk-at-fei-2024) Did you know that Generative AI can help you create better products and services and move the needle on customer satisfaction... 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