Blog

Refreshing Your Innovation Plan for Industrial Markets

By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... read more →

Breakthrough Machine Learning Study Published in Marketing Science

By Rachael Yeadon and John Mitchell Across industries, companies are faced with the challenge of how to sift through the mass... read more →

The Top 3 Innovation Mistakes in Industrial Markets

By Andrea Ruttenberg, Ph.D. New product failure rates are notoriously hard to quantify, but empirical research suggests about... read more →

Research Reflections: AMS Principal Kristyn Corrigan

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Research Reflections: AMS Chairman and Co-Founder Bob Klein

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Letter From the President

  Dear Friends,  2019 is a notable year for AMS, as we will mark the 30th anniversary of our founding. As we celebrate this m... read more →

Five Critical Success Factors for Better Customer Journey Maps

By Kristyn Corrigan As insights professionals, product developers and marketers, we all know that our key objective is to cre... read more →

How Customer Research Can Turn Around New Product Development

Are you: Struggling to find the right way to conduct research with customers? Tired of your team conducting research with cus... read more →

VOC Is Easy to Do Yourself, With the Right Training

By John C Mitchell Understanding customer needs—The Voice of the Customer—is a prerequisite to successful product and custome... read more →

What Value Is Your Business Getting from Your Customer Interactions?

By Andrea Ruttenberg, Ph.D. Recently, Andrea Ruttenberg, Senior Manager at Applied Marketing Science, and Wayne Huang, Resear... read more →

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