By Kristyn Corrigan In our recent webinar, Creating Happy Customers for Life: How to Better Understand Customer Needs, AMS Pr... read more →
By Carmel Dibner We often think of customer needs as fairly stable, shifting only gradually over time. Research shows that un... read more →
On March 4, 2020, Carmel Dibner from Applied Marketing Science (AMS) presented her talk entitled Unearthing the Unexpected: T... read more →
By Carmel Dibner Companies often come to Applied Marketing Science (AMS) with a kernel of an idea – a new capability they’ve ... read more →
AMS Principal Carmel Dibner will be presenting on the power of machine learning at the 2020 Quirk’s Event in Brooklyn. Her pr... read more →
Researchers at Applied Marketing Science recently published a thought leadership piece in the January/ February 2020 Issue of... read more →
By Kristyn Corrigan The best products, services and customer experiences satisfy an important, unmet customer need. read more →
By Carmel Dibner Customer interviews can provide enlightening insights when conducted properly. Our team of interviewing expe... read more →
Applied Marketing Science (AMS) was recently presented with the prestigious Next Gen Market Research (NGMR) Disruptive Innova... read more →
By Carmel Dibner Customer interviews are a valuable input to new product development and marketing decisions. Many firms unde... read more →