Applied Marketing Science (AMS) recently released findings from a Voice of the Customer (VOC) study on patients throughout the United States to determine their attitudes toward the use of telemedicine. AMS found that patients used telemedicine for a variety of purposes during the study period and that it will remain a viable option post pandemic.
“Physicians have now spent many months implementing and adjusting their practices to align with the health and safety needs of their patients”, said John Mitchell of Applied Marketing Science. “Through our in-depth market research, we have found healthcare partners (HCPs) will need to both educate patients and also continue to provide options for care in order to remain successful."
The research indicates HCPs should focus on applying a product development approach to the patient experience that combines meeting important consumer needs alongside keeping them safe and having their best interests at heart.
For more information on uncovering changing customer preferences during COVID-19 and the research involved with making informative decisions, contact John Mitchell
Download the full research whitepaper, "The Doctor is Still in, but Telehealth is Here to Stay", written by AMS President and Managing Principal John M. Mitchell.