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    What is A Good Experience Really Worth? Using Conjoint Analysis to Quantify the Value of Customer Service

    John Mitchell, President and Managing Principal of Applied Marketing Science (AMS), is speaking at the 2016 Corporate Researc... read more →

    News, Travel, Logistics and Hospitality, Technology and Telecommunications, Conjoint Analysis and Discrete Choice

    Applied Marketing Science Conjoint Research Shows Value of Twitter for Customer Service

    Applied Marketing Science (AMS) is pleased to share a recent Podcast by Social Media Today featuring Wayne Huang, a researche... read more →

    Podcast, Travel, Logistics and Hospitality, Technology and Telecommunications, Conjoint Analysis and Discrete Choice
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