Everyone has their price – meaning that even the best innovations are useless if no one will buy them. We understand that developing a pricing strategy that captures value but is acceptable to customers is tricky.
The Product Development and Management Association (PDMA) and Applied Marketing Science (AMS) are delighted to bring you a complimentary webcast focusing on the best-in-industry strategies and know-how you need for effective pricing.
Designed for product managers and product marketing managers, this webcast will take you through use cases for each product pricing method. You should expect to leave with tools and techniques to tackle the challenge of creating an effective pricing model for your new innovations.
Join AMS Associate Principal Meaghan Foley on Thursday, October 12 at 12:00PM ET (11:00AM CT), as she explores different pricing research methodologies – such as conjoint analysis, Van Westendorp, and Gabor-Granger – and best practices for each method.
Access your free registration today – we hope you’ll join us next month!
