--- title: Why Add Voice of the Customer Training to Your 2019 Plan description: Voice of the Customer training takes the guess work out of innovation. Contact us about arranging a private corporate training today. image: https://blog.ams-insights.com/hubfs/VOC%20Private%20Training%202019.jpg --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS_web_logo_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Why Add Voice of the Customer Training to Your 2019 Plan By [Kristyn Corrigan](https://ams-insights.com/our-consultants/kristyn-corrigan/) It’s that time of year again. Meeting upon meeting to decide plans for 2019. I don’t know about you, but I approach these planning cycles with mixed emotions. On the one hand, it’s exciting to think about opportunities for the coming year. On the other hand, it can sometimes feel overwhelming to itemize and prioritize all that you want to accomplish -- especially when the decisions are high stakes and involve investment in product or service innovation.  Voice of the Customer training takes the guess work out of innovation. Our systematic process reduces your risk of failure by ensuring that your innovations meet important, unmet customer needs. VOC identifies a complete set of customer needs, and has customers prioritize these needs so you know what to focus on first. Our Voice of the Customer method can help you to:   - Prioritize your team’s limited resources  - Innovate new products/services or improve your existing offerings   - Optimize your marketing messaging  - Improve customer retention As pioneers of the VOC method, we have trained over 3,000 product and service development professionals. In our 2-day [Voice of the Customer training course](https://ams-insights.com/training-coaching/), we come to your organization to make VOC a built-in capability. All you have to do is gather a group of 10 or more, select a location and date and we take care of the rest. During the workshop, you’ll get hands-on experience with interactive exercises illustrating the key steps of VOC. You’ll have ample time for team discussions and Q&A with our acclaimed instructors, who will modify modules to meet your unique business questions. At the end of the training, you can be confident that your team will be equipped to put the skills they’ve learned into action, supported by our ongoing coaching, consulting and job-aids.  Voice of the Customer training is an easy choice for your 2019 plan. Don’t risk wasting your budget on an uninformed innovation. By adding a program like this, you’ll be able to innovate with confidence. 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