--- title: AMS Goes West for June 2024 Voice of the Customer Course description: Applied Marketing Science will be hosting a Voice of the Customer course in Orange County, California on June 4-5. image: https://blog.ams-insights.com/hubfs/June%202024%20Listening%20to%20the%20Voice%20of%20the%20Customer%20-%20LinkedIn%201%20(1).png --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # AMS Goes West for June 2024 Voice of the Customer Course If you’re a product manager, marketer, engineer or innovator based on the West Coast, you’ll want to hear about our upcoming in-person [Listening to the Voice of the Customer](https://ams-insights.com/training-coaching/upcoming-workshops/listening-to-the-voice-of-the-customer-orange-county-ca/) workshop, which is taking place this June 4th and 5th. By registering before April 9th, you can enjoy an early bird discount – you won’t want to miss out!  Applied Marketing Science (AMS) will be heading to Orange County, California for a two-day, in-person workshop focusing on Voice of the Customer (VOC), a proven methodology that helps you see through your customers’ eyes, providing the clarity, comprehensiveness, and depth you need to make critical product development decisions.  With a recently-revamped curriculum, this course is interactive and engaging with a focus on discussion and hands-on activities so you can master the fundamentals of VOC research. You’ll have plenty of opportunities over the two-day session to network with your peers (who come from a wide variety of industries) and get answers to your burning market research questions from instructor John Mitchell, a customer insights expert with over two decades of consulting experience.  John specializes in research to support new product development and customer experience design, and has led engagements around the globe. He has also trained and coached hundreds of professionals to develop their insight capabilities.  You may find all course details, early bird pricing, and registration information on our [website](https://ams-insights.com/training-coaching/upcoming-workshops/listening-to-the-voice-of-the-customer-orange-county-ca/).   [![View Public Workshops](https://no-cache.hubspot.com/cta/default/2773158/17187bf1-3f92-4c5b-9a8a-1d130b82f2be.png)](https://cta-redirect.hubspot.com/cta/redirect/2773158/17187bf1-3f92-4c5b-9a8a-1d130b82f2be) Share this: - [mailto:?body=https://blog.ams-insights.com/ams-goes-west-for-june-2024-voice-of-the-customer-course](mailto:?body=https://blog.ams-insights.com/ams-goes-west-for-june-2024-voice-of-the-customer-course) ### Subscribe Here! ### Posts by Tag - [Voice of the Customer (102)](https://blog.ams-insights.com/topic/voice-of-the-customer) - [Machine Learning/AI (64)](https://blog.ams-insights.com/topic/machine-learning-ai) - [Conferences (47)](https://blog.ams-insights.com/topic/conferences) - 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