Learn How to Harness Generative AI for Voice of the Customer Insights: Upcoming AI Talks

Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for front-end innovation? To answer this question, Applied Marketing Science (AMS), in partnership with Professor Artem Timoshenko from the Kellogg School of Management, is exploring how custom Generative AI can accelerate and enhance VOC insights.  

AMS Principal and Practice Lead Kristyn Corrigan will be presenting on how Gen AI is propelling brands’ ability to obtain robust, actionable insights at these upcoming events: 

Insights Association (IA) Annual Conference | April 9 

Attending the IA Annual Conference in Atlanta, GA? You’ll want to add this session to your calendar! Kristyn will be presenting alongside Professor Timoshenko on April 9th at 4:05 PM ET. This talk will take place on Track 3. Visit the event website to explore registration options. 

Breaking Boundaries: Harnessing AI to Fuel Insights for Innovation | April 25 

Join Kristyn for an upcoming webinar taking place April 25th at 12:00 PM ET. Facilitated by the Product Development and Management Association (PDMA) as part of their Innovation in Focus webinar series, Kristyn will discuss how Generative AI can unearth customer needs necessary for product development, even in complex, highly technical, or nuanced categories. Registration is now open. 

TMRE @ Home | April 30 

 If virtual events are more your speed, Kristyn will also be presenting at the TMRE @ Home online conference. Her session will take place on April 30th at 12:00 PM ET. Registration is now open for this free-to-attend event. 

Join Kristyn at one of these upcoming events to explore how Gen AI is propelling brands’ ability to obtain robust, actionable VOC insights for innovation. We hope to see you at one of these events! 

Have questions about machine learning and AI? Schedule a conversation with Kristyn to learn how you can leverage AI for your qualitative research needs.