Applied Marketing Science (AMS) Principal Carmel Dibner will be co-presenting with Dr. Artem Timoshenko at the upcoming virtual TMRE Continued event. Their presentation, “Revolutionizing Customer Insights: The Role of AI in Accelerating VOC” will take place virtually on December 5 from 12-12:30PM (ET).
While Voice of the Customer (VOC) has been a best practice in innovation and product development for over 30 years, academics and practitioners have searched for ways to improve the efficiency of VOC studies. The increasing use of machine learning and artificial intelligence (AI) has enabled new ways of gathering information about customer experiences. By leveraging the power of AI, businesses now have a unique opportunity to understand customer needs better and to find game-changing consumer insights quickly.
AMS, in collaboration with researchers from MIT and the Northwestern University Kellogg School of Management, has developed a new way to uncover critical insights from existing user-generated content. In this session, you'll learn about how companies are using machine learning to gather unique and actionable insights more quickly and cost-effectively than ever before.
We hope you'll join us virtually on December 5: register for free today.
