Did you know that Generative AI can help you create better products and services and move the needle on customer satisfaction? If you want to learn more about how Generative AI can help uncover the insights you need for innovation, you won’t want to miss this upcoming presentation from Applied Marketing Science (AMS) Principal and Practice Lead Kristyn Corrigan at the Front End of Innovation (FEI) Conference.
Voice of the Customer (VOC) has been a best practice front end of innovation activity for decades, but executing systematic VOC can be time-consuming and labor-intensive. AMS, in partnership with Professor Artem Timoshenko from the Kellogg School of Management at Northwestern University, is exploring how custom Generative AI can accelerate and enhance VOC insights. The central question: can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for front-end innovation?
Knowing your customers better than anyone else creates an incredible opportunity for competitive advantage – and the power of VOC coupled with Generative AI can assist you with unearthing in-depth customer needs, even in complex, highly technical, or nuanced categories.
FEI 2024 is taking place in Boston, MA from June 10th through the 12th at the Omni Boston Hotel at the Seaport. Join Kristyn on June 11th at 11:30AM ET to explore how Gen AI is propelling brands’ ability to obtain robust, actionable VOC insights for innovation. If you’re attending FEI, this is a must-watch session!
Have questions for the AMS team regarding Generative AI, VOC, or anything insights-related? Get in touch with us by clicking the button below:
Tags: Conferences , Machine Learning/AI , Voice of the Customer