Applied Marketing Science (AMS) is pleased to share that Senior Analyst Taylor Owen's presentation, ‘Neurodiversity's Impact on Market Research and the Workplace,’ was accepted to this year’s Insights Association North Atlantic (IANA) Chapter Spring Conference.
Taylor will be presenting on neurodivergence and its impact on the workplace. Beginning with a brief history of neurodivergence and highlighting some of the benefits and challenges of being a neurodivergent person in the workplace, he’ll explain how managers and neurodivergent employees can work together to support one another. His presentation will provide insight on how AI can enable neurodivergent team members to succeed, how it can be leveraged in market research, and the future of neurodivergence in the workplace.
Bringing together insights leaders from brands, agencies, and academia across New England, the IANA Spring Conference will tackle various topics related to the future of insights work. Speakers will shed light on how emergent tools like generative AI are changing the research landscape, how market researchers can leverage these tools, and implications of AI on the insights industry.
This event will take place at Boston University in Boston, MA on June 20th. Registration is now open. We hope you’ll be able to join us for Taylor’s insightful presentation!
