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Commentary of Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning Article

By Steve Gaskin

Some Comments on Dongling Huang and Lan Luo’s “Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning” in the INFORMS journal Marketing Science

Steve Gaskin, Bob Klein and Gerry Katz of Applied Marketing Science, Inc. have been invited to be among the first of a network of “Ambassadors” who have the interest, resources and skills to translate academic papers published in the INFORMS journal Marketing Science into short articles that have the potential to reach and impact practitioners. As Ambassadors, it is their job to take papers that have been accepted but not yet published, and write a short piece that describes the findings of the paper and discusses their practical relevance. As part of the process, they interview the authors of the paper.

Read Steve Gaskin’s Ambassador review of a recent article on machine learning as it applied to adaptive conjoint analysis/choice models.

If you would like to read Dongling Huang and Lan Luo original article, as featured in Marketing Science, you can read it here.

Conjoint Analysis Machine Learning

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