Gerry Katz Featured in the Everyday Innovator Podcast
Recently, Applied Marketing Science (AMS) Vice Chairman Gerry Katz was featured in an episode of "The Everyday Innovator Podcast for Product Managers". In the podcast, Gerry and Chad McAllister (host) discuss market research rookie mistakes that product managers must avoid.
Some of these common mistakes include:
Confusing qualitative with quantitative research.
Talking to the wrong customers.
Asking customers what they want.
Not separating needs from solutions to needs.
Translating customer vernacular into company-speak.