Looking for beyond-the-obvious, qualitative customer insights for front-end innovation? Applied Marketing Science (AMS) recently presented on the power of generative AI for Voice of the Customer (VOC) research at TMRE @ Home, and at a webinar facilitated by the Product Development and Management Association (PDMA). Recordings for both sessions are now available to watch on demand!
First presented by Principal and Practice Lead Kristyn Corrigan at TMRE @ Home 2024, “Gen AI Unleashed: Revolutionizing Customer Insights for Unmatched Impact” explored how generative AI, in the form of a customized large language model (LLM), can reveal detailed customer insights in complex categories and the implications it has on the industry.
In “Breaking Boundaries: Harnessing AI to Fuel Innovation,” a webinar presented by Kristyn for PDMA, she shared some exciting developments from research being conducted by AMS researchers and Dr. Artem Timoshenko of the Northwestern University Kellogg School of Management. The central question: can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for front-end innovation?
Webinar attendees asked some incredibly thought-provoking questions – view the recording to hear more about the types of data that work best for a customized LLM, the implications of AI on the future of VOC research, and more.
Wondering how you can best leverage AI to produce actionable insights at your own organization? Add time to Kristyn's calendar to start the conversation!
Tags: Conferences , Machine Learning/AI , Voice of the Customer , Kristyn Corrigan