Applied Marketing Science (AMS) Principal and Practice Lead Kristyn Corrigan will be speaking at the upcoming Maryland Product Symposium hosted by the University of Maryland’s Executive Project Management Program. Her session, “Creating Customer Magic: How a VOC Mindset Fuels Insights for Innovation,” centers on Voice of the Customer (VOC) research, which has been a best practice front end of innovation activity for decades.
Teams are increasingly employing VOC needs assessment throughout their product development funnel as well as in day-to-day interactions with customers. What was once an activity dedicated to the fuzzy front end of innovation now has a place in concept testing, prototype development, and even sales.
Organizations are finding increased value in adopting a “VOC mindset” to fuel a continuous understanding of customer insights. They are also leveraging generative AI techniques to uncover customer needs in the increasing amount of readily available user-generated content.
Join Kristyn at the Maryland Product Symposium on November 14, 2024 at 1:00 PM ET to explore how a VOC mindset and advancements in Generative AI are propelling brands’ ability to innovate, retain, and delight customers.
She’ll explore how a needs-based approach contributes to better product outcomes and discuss how generative AI can aid teams in their quest to unearth customer needs, even in complex, highly technical, or nuanced categories. Her session will also review real-world case studies to see VOC-fueled innovation in practice.
This is not a presentation to miss! Register for the symposium through the Maryland Product Symposium website.
Chat with Kristyn about how your organization can transform its innovation game with VOC and Generative AI! Put a few minutes on her calendar or send her an email.
Related Resources
Revolutionizing Customer Insights: The Role of AI in Accelerating VOC [On-Demand Webinar]
Questions about Using Generative AI for VOC Market Research? We Have Answers! [Blog Post]
Breaking Boundaries: Harnessing AI to Fuel Innovation [On-Demand Webinar]
Tags: Conferences , Machine Learning/AI , Voice of the Customer