Machine learning and AI are transforming the way we gather information about consumer experiences. Join Applied Marketing Science (AMS) and Boston Children’s Hospital (BCH) to learn how leveraging AI enabled the #1 pediatric hospital in the US to develop a highly-detailed journey map. The resulting journey map enabled BCH to better understand the experiences of pediatric complex care patients.
Presented by Carmel Dibner, principal at AMS, and Stephanie Zawacki, Director of Market Research and Strategic Analysis at BCH, this session will provide attendees with a profound understanding of the rich research insights that can be gained through skillful applications of machine learning.
Make sure you catch their presentation during the virtual and free-to-attend TMRE @ Home conference. Their session will take place on Thursday, June 8th from 12:00PM to 12:20PM ET.
Want to get up to speed on machine learning and AI before the conference? Read our Machine Learning for Market Research resource guide here: