Watch as Applied Marketing Science President and Managing Principal, John Mitchell, CCXP, discusses journey mapping, a growing field of market research. John describes the four key components of a good customer journey map and why it's important to study your customers using quantitative and qualitative research methods. Watch now to learn what makes a good customer journey map and why journey maps are so important!
Learn more about journey mapping by clicking below to access our comprehensive guide.
Tags: Journey Mapping