Applied Marketing Science (AMS) will be presenting and exhibiting at the Front End of Innovation (FEI) Conference, taking place in Boston from May 16th to the 18th, 2023. Kristyn Corrigan, AMS Principal and member of the PDMA Board of Directors, will be presenting a session titled “Why Asking ‘How Much Would You Pay?’ Makes No Cents: Strategies for Innovation Pricing.”
In her session, Kristyn will explore pricing for innovation and how to develop a pricing strategy that captures value while being acceptable to customers. If you’re attending FEI 2023, make sure to join Kristyn on Tuesday, May 16th, 2023 from 11:25am ET to 11:40am ET to learn best practices for optimizing pricing and ways to avoid common pitfalls. Learn more about FEI 2023 and register for the conference.
To learn more about the Insights for Innovation practice, contact Kristyn Corrigan.