--- title: All Eyes on Innovation – Starting with a VOC Workshop in June! description: Join Applied Marketing Science for our “Listening to the Voice of the Customer” course – offered virtually from June 5-8, 2023. image: https://blog.ams-insights.com/hubfs/VOC%20June%202023%20-%20Blog%201.png --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS_web_logo_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # All Eyes on Innovation – Starting with a VOC Workshop in June! What’s your vision for innovation success in 2023? Does it involve designing next-level products and services? Gaining a competitive edge? Refining your approach to innovation?  Getting to the heart of what your customers really need is key to product development success. Join Applied Marketing Science (AMS) for our “[Listening to the Voice of the Customer](https://ams-insights.com/training-coaching/upcoming-workshops/listening-to-the-voice-of-the-customer-virtual/)” course – **offered virtually from June 5th through the 8th, 2023**.   Each day of our recently-revamped workshop features four hours of dynamic instruction and interactive activities, with each module designed to ensure that you will leave with a full plan – and the confidence you need – to tackle your next market research project. Not only will you learn how to execute Voice of the Customer (VOC) methods to collect game-changing customer insights, but your instructors will also dig deep into concept testing and pricing and provide strategies for conducting VOC research on a budget.   Connect with a cohort of likeminded product developers, managers, engineers, and customer experience professionals who innovate within companies large and small across a wide variety of industries. Our course is designed for collaboration, with plenty of time included to discuss and share ideas.  Ready to become a VOC expert? 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