--- title: "Leveraging AI for Customer Journey Map Success: Boston Children’s Hospital Case Study [Webinar on Demand]" description: "The webinar 'Leveraging AI for Customer Journey Map Success: Boston Children’s Hospital Case Study' presented by AMS and Boston Children's Hospital is available to watch on demand now." image: https://blog.ams-insights.com/hubfs/Boston%20Childrens%20Hospital%20WOD%20Banner%20Email%20(1200%20%C3%97%20627%20px).png --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS_web_logo_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Leveraging AI for Customer Journey Map Success: Boston Children’s Hospital Case Study \[Webinar on Demand\] Applied Marketing Science (AMS) Principal [Carmel Dibner](https://ams-insights.com/our-consultants/carmel-dibner/) recently presented alongside Stephanie Zawacki, Director of Market Research and Strategic Analysis at Boston Children’s Hospital, at the TMRE @ Home and FEI Continued Conferences. They presented a case study demonstrating how AMS and Boston Children’s Hospital were able to use AI for successful customer journey map development.   Stephanie sums up the benefits of using these complementary methods here:  *“Machine learning captures rich detail not typical of traditional research, especially for topics difficult to explore with traditional methods. The collection of moment-of-truth feedback was made possible through using machine learning.” * This compelling presentation is available to watch now:  [![View the Webinar on Demand](https://no-cache.hubspot.com/cta/default/2773158/361f0dd2-1939-4258-a44b-c91c7d115970.png)](https://cta-redirect.hubspot.com/cta/redirect/2773158/361f0dd2-1939-4258-a44b-c91c7d115970) Tags: [Conferences](https://blog.ams-insights.com/topic/conferences) , [Journey Mapping](https://blog.ams-insights.com/topic/journey-mapping) , [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai) , [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner) Share this: - [mailto:?body=https://blog.ams-insights.com/leveraging-ai-for-customer-journey-map-success-boston-childrens-hospital-case-study-webinar-on-demand](mailto:?body=https://blog.ams-insights.com/leveraging-ai-for-customer-journey-map-success-boston-childrens-hospital-case-study-webinar-on-demand) ### Subscribe Here! ### Categories - 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