Applied Marketing Science (AMS) Principal Carmel Dibner recently presented alongside Stephanie Zawacki, Director of Market Research and Strategic Analysis at Boston Children’s Hospital, at the TMRE @ Home and FEI Continued Conferences. They presented a case study demonstrating how AMS and Boston Children’s Hospital were able to use AI for successful customer journey map development.
Stephanie sums up the benefits of using these complementary methods here:
“Machine learning captures rich detail not typical of traditional research, especially for topics difficult to explore with traditional methods. The collection of moment-of-truth feedback was made possible through using machine learning.”
This compelling presentation is available to watch now:
Tags: Conferences , Journey Mapping , Machine Learning/AI , Carmel Dibner