--- title: "Leveraging AI for Customer Journey Map Success: Boston Children’s Hospital Case Study [Webinar on Demand]" description: "The webinar 'Leveraging AI for Customer Journey Map Success: Boston Children’s Hospital Case Study' presented by AMS and Boston Children's Hospital is available to watch on demand now." image: https://blog.ams-insights.com/hubfs/Boston%20Childrens%20Hospital%20WOD%20Banner%20Email%20(1200%20%C3%97%20627%20px).png --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Leveraging AI for Customer Journey Map Success: Boston Children’s Hospital Case Study \[Webinar on Demand\] Applied Marketing Science (AMS) Principal [Carmel Dibner](https://ams-insights.com/our-consultants/carmel-dibner/) recently presented alongside Stephanie Zawacki, Director of Market Research and Strategic Analysis at Boston Children’s Hospital, at the TMRE @ Home and FEI Continued Conferences. They presented a case study demonstrating how AMS and Boston Children’s Hospital were able to use AI for successful customer journey map development.   Stephanie sums up the benefits of using these complementary methods here:  *“Machine learning captures rich detail not typical of traditional research, especially for topics difficult to explore with traditional methods. The collection of moment-of-truth feedback was made possible through using machine learning.”*  This compelling presentation is available to watch now:  [![View the Webinar on Demand](https://no-cache.hubspot.com/cta/default/2773158/361f0dd2-1939-4258-a44b-c91c7d115970.png)](https://cta-redirect.hubspot.com/cta/redirect/2773158/361f0dd2-1939-4258-a44b-c91c7d115970) Share this: - [mailto:?body=https://blog.ams-insights.com/leveraging-ai-for-customer-journey-map-success-boston-childrens-hospital-case-study-webinar-on-demand](mailto:?body=https://blog.ams-insights.com/leveraging-ai-for-customer-journey-map-success-boston-childrens-hospital-case-study-webinar-on-demand) ### Subscribe Here! ### Posts by Tag - [Voice of the Customer (102)](https://blog.ams-insights.com/topic/voice-of-the-customer) - [Machine Learning/AI (64)](https://blog.ams-insights.com/topic/machine-learning-ai) - [Conferences (47)](https://blog.ams-insights.com/topic/conferences) - [News (45)](https://blog.ams-insights.com/topic/news) - 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