You asked for it, and we listened! From the pioneers of Voice of the Customer (VOC) research, we’re excited to introduce a new training offering, ‘Transforming Customer Conversations: A Continuous Discovery Mindset’.
Calling sales professionals, marketing teams, customer experience professionals, and product managers: this new course is ideal for individuals looking to improve customer relationships and enhance conversations across sales, marketing, and service roles. Your instructors, who are experienced interviewers and researchers, will teach you how to apply VOC techniques informally and across different roles.
Wondering how our new training differs from our flagship course, ‘Listening to the Voice of the Customer’? The main difference with the ‘Transforming Customer Conversations: A Continuous Discovery Mindset’ program is that you’ll learn how to use an “always-on” approach to customer listening to enhance your sales conversations, product development, and marketing messaging.
The goal? To transform the way you interact with your customers, and to deepen relationships and your understanding of their needs. In this program, you will learn techniques to:
- Develop customer engagement skills – with an emphasis on informal conversations and interactions.
- Listen actively and effectively in customer interactions.
- Adopt a continuous discovery mindset to uncover customer pain points, challenges, and needs.
...and much more!
Wondering which roles are better suited for ‘Listening to the Voice of the Customer’? Great question! Our VOC course best suited for individuals in roles where product development and market research are central to their work, particularly those looking to develop or refine their VOC skills for driving innovation. Your instructors will focus on teaching strategies to conduct VOC market research to guide product innovation and service improvements, how to translate customer feedback into actionable data, and how you can apply quantitative research methodologies for needs prioritization.
Overall, if you’d like to focus on doing more with your informal, ongoing customer interactions and building meaningful relationships, ‘Transforming Customer Conversations’ might be a better fit. If your goal is to execute structured VOC research projects that influence product or service innovation, ‘Listening to the Voice of the Customer’ may be more appropriate.
Our ‘Transforming Customer Conversations’ course takes place virtually on January 28 and 29, 2025 over two live half-day sessions.
Our renowned ‘Listening to the Voice of the Customer’ session is taking place in person on March 18 and 19, 2025 in Orange County, CA.
Interested in better understanding your customers? Details for both courses are available on our Public Workshops page:
