By Gerry Katz
Some comments on "The Effect of Calorie Posting Regulation on Consumer Opinion" by Dinesh Puranam, Vishal Narayan, and Vrinda Kadiyali in the INFORMS journal Marketing Science
Steve Gaskin, Bob Klein and Gerry Katz of Applied Marketing Science, Inc. have been invited to be among the first of a network of “Ambassadors” who have the interest, resources and skills to translate academic papers published in the INFORMS journal Marketing Science into short articles that have the potential to reach and impact practitioners. As Ambassadors, it is their job to take papers that have been accepted but not yet published, and write a short piece that describes the findings of the paper and discusses their practical relevance. As part of the process, they interview the authors of the paper.
If you would like to read the original article, as featured in Marketing Science, it is available here.