AMS Announces New Firm Leaders

WALTHAM, MA, January 08, 2018 – Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce two senior promotions in the firm’s Insights for Innovation practice. Carmel Dibner has been named a Principal of AMS, while Patricia Yanes has been promoted to Associate Principal.

Carmel has been instrumental in the development of new capabilities for AMS, including the firm’s expertise in the use of conjoint analysis to evaluate the customer experience, and the application of machine-learning methods to find insights in user-generated content. As a Principal, she will work to refine and deliver these services, and others, to an ever-expanding portfolio of global clients. Carmel first joined AMS in 2007, and returned to the firm in 2014 following her graduate education and position in brand management at Unilever. She holds an M.B.A. in Marketing and Management from The Wharton School at the University of Pennsylvania and a B.A. in Psychology and Sociology from Cornell University.

Patty’s promotion to Associate Principal recognizes her leadership in client engagements, her deep industry and functional expertise, and her reputation as a mentor to other AMS team members. Since joining AMS as an analyst in 2010, Patty has established herself as a vital resource to clients in industrial products, medical devices, and financial services. Clients also look to her expertise in choice-modeling methods including adaptive choice-based conjoint (ACBC) analysis and maximum-difference scaling (MaxDiff). Patty holds an M.B.A. in Marketing from Bentley University and a B.S. in business management from Boston College’s Carroll School of Management.

“Numerous clients have trusted Carmel and Patty with some of their most complex and important customer research studies,” said AMS President and Managing Principal John C. Mitchell. “Both of them are invaluable members of our team,” he continued, “and we look forward to their leadership in our firm as we continue to help our clients find insights that impact their business.”


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