“Quality Function Deployment”, written by John Hauser, Abbie Griffin, Bob Klein, Gerry Katz, and Steve Gaskin has received over 500 reads since publication. The article is published in the Wiley International Encyclopedia of Marketing and expounds upon the QFD methodology, which helps product developers come up with a prioritized list of capabilities or specifications that will best meet customer needs. The article also touches upon the House of Quality, a matrix which is used during the process.
To learn more about QFD, and how AMS has made the method faster and more actionable, watch our webinar on demand or contact Steve Gaskin.
