The latest edition of the Product Mastery Now Podcast features AMS Principal Carmel Dibner alongside Abbie Griffin, PhD. In this episode, they discuss serial innovators and how they can greatly improve the innovation results of an organization. Abbie and Carmel define the term ‘serial innovator’ and explain how carefully structured and developed teams results in exponential innovation success; they also share insights related to personalities, skills and attitudes that will help listeners start building in-organization serial innovation teams. Innovation success and well-structured teams go hand in hand. Listen to Episode 405 now.
Dr. Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah. The paper she published with John Hauser, “The Voice of the Customer” is a seminal work in the field of marketing science and is fundamental to the work of Applied Marketing Science.
Carmel Dibner is a principal in the Insights for Innovation practice at Applied Marketing Science (AMS), where she is responsible for client relationship management, client services delivery, and business development, with expertise in consumer products and services.
The Product Mastery Now Podcast is hosted by Chad McAllister, with each interview featuring product professionals discussing their successes, failures, and lessons-learned. With over 400 episodes released, Chad and his guests share innovation tools and techniques to help product managers become product masters.
Interested in becoming a serial innovator? Check out AMS’s upcoming Product Innovation Master Class: How to Become a Serial Innovator, which is being held virtually from November 1st to 3rd. AMS is offering a $400 discount for listeners of the recent podcast – register here with the discount code ProductMasteryNow.