--- title: Join Us at the 2022 PDMA Inspire Innovation Conference description: AMS Principal Kristyn Corrigan will be leading sessions at the 2022 PDMA Inspire Innovation Conference about serial innovation and VOC methodology. image: https://blog.ams-insights.com/hubfs/pdma-conference-presenter-badge-2022%20(1)%20(1)-2.png --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Join Us at the 2022 PDMA Inspire Innovation Conference Join Applied Marketing Science (AMS) at the upcoming Product Development and Management Association (PDMA) Inspire Innovation Conference, taking place in Orlando, FL from November 12th to the 15th. AMS Principal—and [newly-appointed member of the PDMA’s Board of Directors](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-appointed-to-pdma-board-of-directors)—Kristyn Corrigan will be leading sessions about serial innovation and Voice of the Customer methodology.   [Kristyn](https://ams-insights.com/our-consultants/kristyn-corrigan/) will be presenting a session that will cover the pillars of conducting effective Voice of the Customer (VOC) research within agile frameworks: “The Key to Successful VOC in Agile Teams.” Session attendees will learn about planning, interview question development, and backlog prioritization. This session will especially be useful for organizations who want to fit systematic VOC within iterative, fast-paced processes.  Kristyn will also be co-presenting a 90-minute training session alongside innovation and product development expert Dr. Abbie Griffin titled “The 4 Pillars of Serial Innovation.” This training session will teach attendees the principles of developing strategically important new product development projects, how to gain acceptance for them in their organizations, and how to increase likelihood of success.   If you’re attending the PDMA 2022 conference in Orlando this fall, don't miss out on a great opportunity to gain valuable knowledge about accelerating innovation while increasing the likelihood of success.    To learn about Voice of the Customer and our Insights for Innovation practice, please contact [Kristyn Corrigan](mailto:kcorrigan@ams-inc.com) to schedule a consultation. 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