Applied Marketing Science (AMS) would like to congratulate Associate Principal Rachael Settipani on her recent recognition on the 2023 GreenBook Future List as an insights leader.
The GreenBook Future List is an esteemed awards program that supports, encourages, inspires, and amplifies the voices of emerging leaders in the insight community. Out of 267 nominations across the globe, a panel of prominent market research professionals selected twenty Future List honorees. “As we look to the future of our industry, these are the incredibly talented individuals who are creating trailblazing technology, championing innovation, mentoring and setting examples for their colleagues, and laying the foundation to change the world of insights as we know it - for the better,” says GreenBook of their 2023 honorees.
In her nearly eight years at AMS, Rachael has led numerous domestic and international research engagements in a wide range of areas, including medical, financial, industrial, real estate, and consumer industries. She is an exceptionally strong qualitative and quantitative researcher and has played a pivotal role in developing AMS’s machine learning offering. Furthermore, Rachael has trained clients in a wide variety of industries in market research methodologies including Voice of the Customer research.
Rachael recently spoke at the Insights Association Corporate Researchers Conference alongside Winnebago Industries. Winnebago and AMS discussed how they used unconventional techniques, including machine learning and AI, to gain important insights to inform innovative RV designs. Read more about the presentation: