How Can Voice of the Customer Research Help Your Organization? [New Infographic]

By Carmel Dibner

How can Voice of the Customer (VOC) training take the guess work out of innovation? Voice of the Customer research is a well-established research technique that is designed with the express purpose of understanding customers and their needs. Many of our clients are looking to develop Voice of the Customer skills in-house so that they are well-equipped to understand how these changes have impacted on their customers. VOC research identifies a complete set of customer needs and has customers prioritize these needs so organizations know what to focus on first. Voice of the Customer training teaches all of these skills and takes the guess work out of innovation.