How Centering Customer Needs Creates a Recipe for Innovation Success [Webinar]

Applied Marketing Science (AMS) Principal Carmel Dibner recently presented alongside Spectrum Brands’ Senior New Product Manager Cassandra Maktabi at The Market Research Event (TMRE) Continued. Watch the recording here: What’s Cooking? Spectrum Brands’ Revolutionary Approach to Customer Insights 

Carmel and Cassandra’s session focused on how Spectrum Brands has made deep understanding of customer needs central to their innovation strategy. They discussed how aligning on customer needs was a critical tool in the successful reorganization of Spectrum Brands’ portfolio after their 2021 acquisition of Tristar Products – and how Spectrum reaped the benefits of putting customer insights first.  

Are you ready to put the customer at the center of your innovation strategy? Carmel is ready to help your brand embark on an insights journey – click below to get in touch! 

Contact Carmel Dibner

Tags: Consumer Products

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