--- title: How Centering Customer Needs Creates a Recipe for Innovation Success [Webinar] description: AMS presented alongside Spectrum Brands at TMRE Continued about the benefits of centering customer needs. The recording is available to watch now. image: https://blog.ams-insights.com/hubfs/TMRE%20Continued%20December%202022%20-%20Post-Conference%20Images.png --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # How Centering Customer Needs Creates a Recipe for Innovation Success \[Webinar\] Applied Marketing Science (AMS) Principal [Carmel Dibner](https://ams-insights.com/our-consultants/carmel-dibner/) recently presented alongside Spectrum Brands’ Senior New Product Manager Cassandra Maktabi at [The Market Research Event (](https://blog.ams-insights.com/ams-principal-carmel-dibner-discusses-the-benefits-of-insight-forward-innovation-at-tmre-continued-2022)[TMRE) Continued](https://blog.ams-insights.com/ams-principal-carmel-dibner-discusses-the-benefits-of-insight-forward-innovation-at-tmre-continued-2022). Watch the recording here: [What’s Cooking? Spectrum Brands’ Revolutionary Approach to Customer Insights](https://ams-insights.com/webinar/whats-cooking-spectrum-brands-revolutionary-approach-to-customer-insights/).   Carmel and Cassandra’s session focused on how Spectrum Brands has made deep understanding of customer needs central to their innovation strategy. They discussed how aligning on customer needs was a critical tool in the successful reorganization of Spectrum Brands’ portfolio after their 2021 acquisition of Tristar Products – and how Spectrum reaped the benefits of putting customer insights first.   Are you ready to put the customer at the center of your innovation strategy? 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