--- title: "Public Course Announcement: Strengthen Your Insights Capabilities" description: Join AMS on March 6-9 for “Listening to the Voice of the Customer”, our completely virtual public workshop that introduces Voice of the Customer research. image: https://blog.ams-insights.com/hubfs/VOC%20Training%20%26%20Coaching%20-%20Spring%202023%20-%20Blog%20Post%20%231%20Image.png --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS_web_logo_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Public Course Announcement: Strengthen Your Insights Capabilities Is your goal this year to become a stronger innovator? Our “[Listening to the Voice of the Customer](https://ams-insights.com/training-coaching/upcoming-workshops/listening-to-the-voice-of-the-customer-virtual/)” workshop, taking place from June 5th to the 8th, only takes up three hours of each workday and delivers invaluable insights for your organization.  This completely virtual public workshop introduces Voice of the Customer (VOC) research: you will learn how to scope studies, get the most out of customer interviews, extract customer needs from interviews, and use quantitative methodologies to prioritize those needs. As a bonus, you’ll get to network with colleagues in roles like yours across a range of industries!  Strengthen your team’s insights capabilities with [interactive training and coaching](https://ams-insights.com/training-coaching/upcoming-workshops/listening-to-the-voice-of-the-customer-virtual/) from our expert consultants so you can hit the ground running this year with the tools and confidence you need for successful innovation. 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