Front End of Innovation 2018 | Boston April 24 | 11:20 - 11:40 am ET John Mitchell, President & Managing Principal, and C... read more →
Blog
A deep understanding of customer needs is essential for successful innovation in new products and customer experiences. Even ... read more →
By John C. Mitchell A couple weeks ago, I attended my first-ever CXPA Insight Exchange, the annual conference of the Customer... read more →
By John Mitchell Last month I presented at the Market Research Association’s 2016 Corporate Researchers’ Conference in San Fr... read more →