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5 Questions to Never Ask Your Customers

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three-part series ex... read more →

Three Market Research Hacks You Should Avoid

Kitchen hacks, decorating hacks, menu hacks, everything has a hack to make things easier these days. read more →

The Value and Validity of Machine Learning for Consumer Insights

By Carmel Dibner Recently, Doug Clark of Douglas Dynamics, a premier manufacturer of snow removal equipment, co-presented a w... read more →

Journey Mapping: Understanding Customers’ Critical Needs

By Kristyn Corrigan There’s certainly a lot of buzz around journey mapping as of recent. And while many companies are buildin... read more →

The 5 Questions You Need to Be Asking Your Customers (Part 2)

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →

The 5 Questions You Need to Be Asking Your Customers (Part 1)

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →

Why Consumer Products and Machine Learning Are a Perfect Match

Consumers write lots of online reviews and blog posts. Pick a product. Type in a search for information, and you’ll find more... read more →

New Video: Understanding Machine Learning for Market Research

Machine learning is an increasingly prevalent term in today’s marketing landscape. But what is it, and how does it work? Our ... read more →

Frequently Asked Questions about Machine Learning

By Carmel Dibner Q: How is Applied Marketing Science’s approach to machine learning different from other approaches? read more →

Frequently Asked Questions about Claims Development

By Carmel Dibner As a follow up to Part 2 of our claims webinar series, “Make a Statement: Developing Effective Claims that S... read more →

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