By Steve Gaskin Some Comments on Dongling Huang and Lan Luo’s “Consumer Preference Elicitation of Complex Products Using Fuzz... read more →
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By Patty Yanes As a follow-up to our webinar, “What you really need to know about complex survey design” Applied Marketing Sc... read more →
Applied Marketing Science (AMS) is pleased to announce the recent publication of Senior Manager Patty Yanes’ article, “How We... read more →
Our clients often tell us that many research firms are not up to the task of finding insights in medical markets. They lack t... read more →
By Patty Yanes Applied Marketing Science (AMS) Senior Manager Patty Yanes answers a few questions related to designing comple... read more →
Customer interviews involve asking questions. Although virtually anybody can do this, conducting an effective Voice of the Cu... read more →
Organizational processes have momentum. It’s not easy to implement a new process or adopt new best practices within an organi... read more →
By Carmel Dibner What's your go-to strategy when you’re in-search of actionable insights to inform new product development? read more →
By Kristyn Corrigan Question: If you have multiple concepts, is it better to reveal and discuss them one at a time or reveali... read more →
By John C. Mitchell A couple weeks ago, I attended my first-ever CXPA Insight Exchange, the annual conference of the Customer... read more →