By Carmel Dibner Every day, people call customer service lines with comments, questions, and complaints. read more →
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Applied Marketing Science, Inc., was invited by Charles River Analytics, Inc. of Cambridge, MA to assist in the development o... read more →
“Quality Function Deployment”, written by John Hauser, Abbie Griffin, Bob Klein, Gerry Katz, and Steve Gaskin has received ov... read more →
By John Mitchell December is the season for predictions. What does 2018 hold for market researchers? Here are three trends I ... read more →
Our team recently presented Voice of the Customer research findings to an industrial client. The room was filled with product... read more →
In some industries, where the pace of product change is slow, products undergo little to no functional change over many years... read more →
By Carmel Dibner The ultimate measure of successful research in a mature and well-understood category hinges on its ability t... read more →
By Bob Klein Applied Marketing Science (AMS) Chairman Bob Klein offers a few comments on Jean-Pierre Dubé, Xueming Luo and Zh... read more →
By John Mitchell A thorough understanding of customer insights and experience is critical to innovation within any product ca... read more →