By Carmel Dibner Companies often come to Applied Marketing Science (AMS) with a kernel of an idea – a new capability they’ve ... read more →
Blog
AMS Principal Carmel Dibner will be presenting on the power of machine learning at the 2020 Quirk’s Event in Brooklyn. Her pr... read more →
Researchers at Applied Marketing Science recently published a thought leadership piece in the January/ February 2020 Issue of... read more →
By Kristyn Corrigan The best products, services and customer experiences satisfy an important, unmet customer need. read more →
By Carmel Dibner Customer interviews can provide enlightening insights when conducted properly. Our team of interviewing expe... read more →
Applied Marketing Science (AMS) was recently presented with the prestigious Next Gen Market Research (NGMR) Disruptive Innova... read more →
By Carmel Dibner Customer interviews are a valuable input to new product development and marketing decisions. Many firms unde... read more →
Voice of the Customer (VOC) is a systematic method for listening to and empathizing with customers to identify and prioritize... read more →
Machine learning techniques such as our ACETM methodology provide a detailed and comprehensive evaluation of customer needs a... read more →