Blog

Three Journey Mapping Trends You Can't Ignore

By Kristyn Corrigan There’s no doubt that customer journey maps are a powerful tool for visualizing and digging deeper into t... read more →

What Makes for a Good Customer Journey Map? {Video}

Watch as Applied Marketing Science President and Managing Principal, John Mitchell, CCXP, discusses journey mapping, a growin... read more →

The Power of Patient Journey Maps

By John Mitchell If you are an innovator at a medical device or pharmaceutical company, you probably routinely interview, obs... read more →

Why Many Customer Journey Maps Fail to Improve the Customer Experience

Many customer journey maps ultimately fail to improve the customer experience. Why do they fail? Often, journey maps never es... read more →

Journey Mapping: Understanding Customers’ Critical Needs

By Kristyn Corrigan There’s certainly a lot of buzz around journey mapping as of recent. And while many companies are buildin... read more →

Spotlight Series: Meet John Mitchell

In the second installment of our Spotlight Series, we'll be speaking to John Mitchell, President and Managing Principal at Ap... read more →

AMS Principals Presenting on Customer Journey Mapping at the NEIA 2017 Fall Conference

A deep understanding of customer needs is essential for successful innovation in new products and customer experiences. Even ... read more →

Market Research for Innovative Medical Products

By John Mitchell A thorough understanding of customer insights and experience is critical to innovation within any product ca... read more →

Customer Needs: A Critical Component of the Customer Journey Map

By John C. Mitchell A couple weeks ago, I attended my first-ever CXPA Insight Exchange, the annual conference of the Customer... read more →

Making Journey Mapping Work for You: Interview with AMS Customer Experience Innovation Expert John Burns

Let’s start at the beginning. What is journey mapping? Journey mapping is a way to identify all the touchpoints you have with... read more →

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