Blog

The Value and Validity of Machine Learning for Consumer Insights

By Carmel Dibner Recently, Doug Clark of Douglas Dynamics, a premier manufacturer of snow removal equipment, co-presented a w... read more →

Journey Mapping: Understanding Customers’ Critical Needs

By Kristyn Corrigan There’s certainly a lot of buzz around journey mapping as of recent. And while many companies are buildin... read more →

The 5 Questions You Need to Be Asking Your Customers (Part 2)

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →

AMS Presents at the 2018 Front End of Innovation Conference

By Carmel Dibner I had the pleasure of presenting Applied Marketing Science’s work in machine learning during FEI 2018 last w... read more →

AMS Senior Manager Angela McCue Presenting at NEIA 2018 Spring Conference

Senior Manager of Field Operations at Applied Marketing Science, Angela McCue, will be presenting at The New England Insights... read more →

Spotlight Series: Meet John Mitchell

In the second installment of our Spotlight Series, we'll be speaking to John Mitchell, President and Managing Principal at Ap... read more →

Carmel Dibner and John Mitchell to Present at FEI 2018

Front End of Innovation 2018 | Boston April 24 | 11:20 - 11:40 am ET John Mitchell, President & Managing Principal, and C... read more →

The 5 Questions You Need to Be Asking Your Customers (Part 1)

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →

Why Consumer Products and Machine Learning Are a Perfect Match

Consumers write lots of online reviews and blog posts. Pick a product. Type in a search for information, and you’ll find more... read more →

New Video: Understanding Machine Learning for Market Research

Machine learning is an increasingly prevalent term in today’s marketing landscape. But what is it, and how does it work? Our ... read more →

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