--- title: AMS Insights Blog | Innovation Blog (16) description: Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (16) --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/david-menidrey-417820-unsplash%20(1).jpg)](https://blog.ams-insights.com/innovation-horror-story-halloween) ## [An Innovation Horror Story for Halloween](https://blog.ams-insights.com/innovation-horror-story-halloween) It’s late October, and with it comes the ghosts, witches, vampires, zombies, and other scary characters that put the horror i... [read more →](https://blog.ams-insights.com/innovation-horror-story-halloween) [Travel, Logistics and Hospitality](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Spotlight%20Series_%20Kristyn%20Corrigan%20(blog%20dimensions).png)](https://blog.ams-insights.com/spotlight-series-meet-kristyn-corrigan) ## [Spotlight Series: Meet Kristyn Corrigan](https://blog.ams-insights.com/spotlight-series-meet-kristyn-corrigan) Tell us about your market research background. My interest in market research and consumer behavior began during my undergrad... [read more →](https://blog.ams-insights.com/spotlight-series-meet-kristyn-corrigan) [Insights Training](https://blog.ams-insights.com/topic/insights-training) [![](https://blog.ams-insights.com/hubfs/VOC%20Tips.jpg)](https://blog.ams-insights.com/voice-of-the-customer-interview-tips) ## [4 Tips for Conducting Voice of the Customer Interviews](https://blog.ams-insights.com/voice-of-the-customer-interview-tips) By Andrea Ruttenberg, Ph.D. The goal of a Voice of the Customer interview is to understand your customers’ (or potential cust... [read more →](https://blog.ams-insights.com/voice-of-the-customer-interview-tips) [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/AdobeStock_154789121.jpg)](https://blog.ams-insights.com/do-you-need-a-voc-survey) ## [Does Your Company Need a Voice of the Customer Survey?](https://blog.ams-insights.com/do-you-need-a-voc-survey) By Andrea Ruttenberg, Ph.D. A typical Voice of the Customer project takes time (typically 2-4 months), and it can be tempting... [read more →](https://blog.ams-insights.com/do-you-need-a-voc-survey) [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Voice%20of%20the%20Customer.png)](https://blog.ams-insights.com/defining-voice-of-the-customer) ## [Behind the Name: Defining Voice of the Customer](https://blog.ams-insights.com/defining-voice-of-the-customer) Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voice of the Customer? T... [read more →](https://blog.ams-insights.com/defining-voice-of-the-customer) [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Choosing%20the%20Right%20Partner%20for%20Medical%20Device%20Market%20Research%20.jpeg)](https://blog.ams-insights.com/choosing-the-right-partner-for-medical-device-market-research) ## [Choosing the Right Partner for Medical Device Market Research](https://blog.ams-insights.com/choosing-the-right-partner-for-medical-device-market-research) By John Mitchell The medical device market is among the most complex in the world. Products take a long time to bring to mark... [read more →](https://blog.ams-insights.com/choosing-the-right-partner-for-medical-device-market-research) [Medical Products and Pharmaceuticals](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals) [![](https://blog.ams-insights.com/hubfs/AdobeStock_101186785.jpeg)](https://blog.ams-insights.com/advertising-claims-brand-elevator-pitch) ## [Advertising Claims: Your Brand's Elevator Pitch](https://blog.ams-insights.com/advertising-claims-brand-elevator-pitch) Claims are the elevator pitch for your product or brand. They tout unique product benefits succinctly and convincingly. As an... [read more →](https://blog.ams-insights.com/advertising-claims-brand-elevator-pitch) [Claims Development and Testing](https://blog.ams-insights.com/topic/claims-development-and-testing) [![](https://blog.ams-insights.com/hubfs/ethnography%20image.jpg)](https://blog.ams-insights.com/technology-is-changing-ethnography) ## [Technology Is Changing Ethnography. Are You Changing Too?](https://blog.ams-insights.com/technology-is-changing-ethnography) Ethnographies traditionally involve watching people live and in-person as they use your product or service. Locations can var... [read more →](https://blog.ams-insights.com/technology-is-changing-ethnography) [Ethnography](https://blog.ams-insights.com/topic/ethnography) [![](https://blog.ams-insights.com/hubfs/JM%20Video%20Blog%20Post.png)](https://blog.ams-insights.com/journey-map-video) ## [What Makes for a Good Customer Journey Map? {Video}](https://blog.ams-insights.com/journey-map-video) Watch as Applied Marketing Science President and Managing Principal, John Mitchell, CCXP, discusses journey mapping, a growin... [read more →](https://blog.ams-insights.com/journey-map-video) [Journey Mapping](https://blog.ams-insights.com/topic/journey-mapping) [![](https://blog.ams-insights.com/hubfs/patient%20journey%20mapping%20blog%20image.jpeg)](https://blog.ams-insights.com/the-power-of-patient-journey-maps) ## [The Power of Patient Journey Maps](https://blog.ams-insights.com/the-power-of-patient-journey-maps) By John Mitchell If you are an innovator at a medical device or pharmaceutical company, you probably routinely interview, obs... [read more →](https://blog.ams-insights.com/the-power-of-patient-journey-maps) [Medical Products and Pharmaceuticals](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals), [Journey Mapping](https://blog.ams-insights.com/topic/journey-mapping) Page 16 of 23 [14](https://blog.ams-insights.com/page/14) [15](https://blog.ams-insights.com/page/15) 16 [17](https://blog.ams-insights.com/page/17) [18](https://blog.ams-insights.com/page/18) ### Subscribe Here! ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. 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