--- title: AMS Insights Blog | Innovation Blog (14) description: Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (14) --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/AMS%2030th%20Anniversary/RESIZED_%20gerry%20kazt%20blog%20image.png)](https://blog.ams-insights.com/research-reflections-gerry-katz) ## [Research Reflections: AMS Vice Chairman Gerry Katz](https://blog.ams-insights.com/research-reflections-gerry-katz) In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... [read more →](https://blog.ams-insights.com/research-reflections-gerry-katz) [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Med%20Engineer.jpeg)](https://blog.ams-insights.com/engineers-should-spend-time-with-customers) ## [Yes, Engineers Should Be Spending Time with Customers](https://blog.ams-insights.com/engineers-should-spend-time-with-customers) By John C. Mitchell How much time and effort should companies invest in understanding their customers? For many firms, the an... [read more →](https://blog.ams-insights.com/engineers-should-spend-time-with-customers) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Medical Products and Pharmaceuticals](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/bethany-legg-9248-unsplash.jpg)](https://blog.ams-insights.com/getting-to-insights-with-voice-of-the-customer) ## [Getting to the Insights That Actually Matter with Voice of the Customer](https://blog.ams-insights.com/getting-to-insights-with-voice-of-the-customer) By Kristyn Corrigan Are you experiencing declining customer satisfaction scores? Is your team struggling to come up with smar... [read more →](https://blog.ams-insights.com/getting-to-insights-with-voice-of-the-customer) [Ethnography](https://blog.ams-insights.com/topic/ethnography), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/External%20Conferences%202019/MAPI-CXPMforum-Katz-LinkedIn.jpg)](https://blog.ams-insights.com/gerry-katz-present-voc-mapi-conference) ## [Gerry Katz to Present on VOC at MAPI Conference](https://blog.ams-insights.com/gerry-katz-present-voc-mapi-conference) Join us at Power Up Innovation: The CX & Product Management in Manufacturing Conference, where AMS Vice Chairman Gerry Ka... [read more →](https://blog.ams-insights.com/gerry-katz-present-voc-mapi-conference) [Conferences](https://blog.ams-insights.com/topic/conferences), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/AdobeStock_150625719.jpeg)](https://blog.ams-insights.com/traps-to-avoid-customer-interviewing) ## [Three Traps to Avoid in Customer Interviewing](https://blog.ams-insights.com/traps-to-avoid-customer-interviewing) Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?” Respondent: “Yes.” Interviewer: “HOW OFTEN DOES T... [read more →](https://blog.ams-insights.com/traps-to-avoid-customer-interviewing) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/AdobeStock_195835218.jpeg)](https://blog.ams-insights.com/refreshing-innovation-plan-industrial-markets) ## [Refreshing Your Innovation Plan for Industrial Markets](https://blog.ams-insights.com/refreshing-innovation-plan-industrial-markets) By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... [read more →](https://blog.ams-insights.com/refreshing-innovation-plan-industrial-markets) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Ethnography](https://blog.ams-insights.com/topic/ethnography), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/AdobeStock_176880351.jpeg)](https://blog.ams-insights.com/machine-learning-study-published) ## [Breakthrough Machine Learning Study Published in Marketing Science](https://blog.ams-insights.com/machine-learning-study-published) By Rachael Yeadon and John Mitchell Across industries, companies are faced with the challenge of how to sift through the mass... [read more →](https://blog.ams-insights.com/machine-learning-study-published) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai) [![](https://blog.ams-insights.com/hubfs/Industrial%20Innovation%20Mistakes%20Blog.jpg)](https://blog.ams-insights.com/innovation-mistakes-industrial-markets) ## [The Top 3 Innovation Mistakes in Industrial Markets](https://blog.ams-insights.com/innovation-mistakes-industrial-markets) By Andrea Ruttenberg, Ph.D. New product failure rates are notoriously hard to quantify, but empirical research suggests about... [read more →](https://blog.ams-insights.com/innovation-mistakes-industrial-markets) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/RESIZED_%20kristyn%20corrigan%20blog%20image.png)](https://blog.ams-insights.com/research-reflections-corrigan) ## [Research Reflections: AMS Principal Kristyn Corrigan](https://blog.ams-insights.com/research-reflections-corrigan) In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... [read more →](https://blog.ams-insights.com/research-reflections-corrigan) [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai) [![](https://blog.ams-insights.com/hubfs/AMS%2030th%20Anniversary/RESIZED_%20bob%20klein%20blog%20image.png)](https://blog.ams-insights.com/ams-interview-series-klein) ## [Research Reflections: AMS Chairman and Co-Founder Bob Klein](https://blog.ams-insights.com/ams-interview-series-klein) In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... [read more →](https://blog.ams-insights.com/ams-interview-series-klein) [News](https://blog.ams-insights.com/topic/news), [Quality Function Deployment (QFD)](https://blog.ams-insights.com/topic/quality-function-deployment-qfd), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) Page 14 of 23 [12](https://blog.ams-insights.com/page/12) [13](https://blog.ams-insights.com/page/13) 14 [15](https://blog.ams-insights.com/page/15) [16](https://blog.ams-insights.com/page/16) ### Subscribe Here! ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. 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