Blog

Customer research is undoubtedly one of the most powerful tools for innovation. And yet, your current customer research proba... read more →

By Kristyn Corrigan It’s that time of year again. Meeting upon meeting to decide plans for 2019. I don’t know about you, but ... read more →

In my work conducting innovation training programs and product innovation consulting, I’m sometimes told, “We’ve done Voice o... read more →

By Kristyn Corrigan There’s no doubt that customer journey maps are a powerful tool for visualizing and digging deeper into t... read more →

It’s late October, and with it comes the ghosts, witches, vampires, zombies, and other scary characters that put the horror i... read more →

Tell us about your market research background. My interest in market research and consumer behavior began during my undergrad... read more →

By Andrea Ruttenberg, Ph.D. The goal of a Voice of the Customer interview is to understand your customers’ (or potential cust... read more →

By Andrea Ruttenberg, Ph.D. A typical Voice of the Customer project takes time (typically 2-4 months), and it can be tempting... read more →

Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voice of the Customer? T... read more →

By John Mitchell The medical device market is among the most complex in the world. Products take a long time to bring to mark... read more →