Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voice of the Customer? T... read more →
Blog
By John Mitchell The medical device market is among the most complex in the world. Products take a long time to bring to mark... read more →
Claims are the elevator pitch for your product or brand. They tout unique product benefits succinctly and convincingly. As an... read more →
Ethnographies traditionally involve watching people live and in-person as they use your product or service. Locations can var... read more →
Watch as Applied Marketing Science President and Managing Principal, John Mitchell, CCXP, discusses journey mapping, a growin... read more →
By John Mitchell If you are an innovator at a medical device or pharmaceutical company, you probably routinely interview, obs... read more →
By Angela McCue Do you struggle to find high-quality field partners for your market research studies? So do I. I manage field... read more →
Many customer journey maps ultimately fail to improve the customer experience. Why do they fail? Often, journey maps never es... read more →
By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three-part series ex... read more →
Kitchen hacks, decorating hacks, menu hacks, everything has a hack to make things easier these days. read more →